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Following GameStop’s Bitcoin Integration, Strive’s Matt Cole Sets Sights on Intuit for Crypto Adoption

Following GameStop’s Bitcoin Integration, Strive’s Matt Cole Sets Sights on Intuit for Crypto Adoption

Author:
Coindesk
Published:
2025-04-15 18:00:00
25
3

Matt Cole, a key figure at Strive, has successfully influenced GameStop to embrace Bitcoin as part of its financial strategy. Building on this achievement, Cole is now directing his efforts toward Intuit, aiming to persuade the financial software giant to adopt cryptocurrency solutions. This move underscores the growing intersection between traditional finance and digital assets, as industry leaders increasingly recognize the potential of blockchain technology. Cole’s strategic approach highlights the importance of corporate adoption in driving mainstream crypto acceptance, with Intuit representing a significant milestone in this ongoing evolution.

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