Joseph Lubin Unveils MetaMask’s Game-Changing MASK Altcoin Launch

MetaMask just dropped a bombshell—Joseph Lubin announces the platform's native MASK token, set to revolutionize crypto wallets forever.

Why This Changes Everything

Forget basic transaction tools—MetaMask's MASK token transforms the wallet into a full-fledged financial ecosystem. Users gain governance rights, premium feature access, and staking rewards directly within the interface they already trust.

The DeFi Integration Play

MASK isn't just another token—it's the key to unlocking deeper protocol integrations. Expect seamless swaps, enhanced security features, and exclusive airdrops for holders. Traditional banks would need three mergers and a regulatory miracle to pull this off.

Market Impact and Timing

Launching into a bullish market, MASK leverages MetaMask's 30 million+ active users—because what's better than selling shovels during a gold rush? The token drops while institutional interest hits record highs, creating perfect conditions for adoption.

Final Word: Wallet Wars Escalate

MetaMask just raised the stakes—every other wallet provider now plays catch-up. As one finance vet quipped: 'Finally, something for VCs to flip besides their own convictions.'

$4,537 and CEO of Consensys, has publicly announced the upcoming release of MASK, an eagerly anticipated altcoin associated with the MetaMask platform. Lubin explained that this altcoin is directly tied to the decentralization efforts of certain parts of the MetaMask platform.

ContentsLaunch Process for MASK AltcoinSharpLink Gaming’s ethereum Treasury

Launch Process for MASK Altcoin

During a discussion on The Crypto Beat podcast hosted by The Block, Lubin highlighted that Consensys is committed to supporting the decentralization of the Ethereum ecosystem. He noted that services like MetaMask, Infura, and Linea are being utilized towards this goal, with the introduction of MASK coin being an integral component of this initiative.

The concept of community ownership for MetaMask emerged back in 2021 when engineer Erik Marks proposed the potential of sharing the wallet with the community through a native coin. Last May, Dan Finlay, co-founder of MetaMask, confirmed that any potential coin launch WOULD be announced directly through the wallet.

This year, Consensys undertook a similar process for the Linea network, distributing a total of 9.36 billion LINEA coins. Of this, Consensys received a 15% share, with the remainder allocated to developers, liquidity, and usage incentives. A similar approach is expected for the MASK coin distribution.

SharpLink Gaming’s Ethereum Treasury

In addition to his role in Consensys, Lubin serves as the chairman of publicly traded Ethereum treasury company SharpLink Gaming. During the podcast, he mentioned SharpLink’s current market net asset value (mNAV) has dropped below 1, currently standing at 0.80. Other crypto treasury firms like Bitmine and MARA find themselves in a similar situation.

SharpLink CEO Joseph Chalom stated that the primary focus of the company has been tracking the “shares per ETH” ratio, which climbed from 2.0 at the beginning of June to 3.95 by mid-September. In response, SharpLink plans to explore alternative means of capital increase through share buybacks if necessary.

Currently, SharpLink holds approximately 836,710 ETH, making it the second-largest institutional holder of Ethereum globally.

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