My Lovely Planet: Web3 Mobile Gaming Meets Eco-Action Through Tree Planting

Gaming meets green activism in My Lovely Planet—a Web3 mobile title turning virtual achievements into real-world reforestation.

Play-to-Plant Mechanics

Players earn in-game currency convertible into tree-planting initiatives. No carbon credits—just actual saplings hitting dirt.

Tokenomics With Roots

The game’s native token ties digital engagement to environmental impact. Because nothing says 'sustainable' like volatile crypto funding arboreal philanthropy.

Beyond Greenwashing

Forget corporate ESG reports—this is on-chain verifiable ecological action. Every tree planted gets logged; every player becomes a micro-philanthropist.

Final Level: Reality

While traditional finance debates green bonds, Web3 gamers are quietly planting forests—proving sometimes the best investment doesn’t need a ticker symbol.

A Meaningful Gaming Experience

Hakan Çalhanoğlu expressed his enthusiasm, stating, “Football has given me so much, and now I want to give back not only to my country but to the entire world. Thanks to My Lovely Planet, fans can enjoy gaming while helping the environment. Together, we can make the gaming world more meaningful.”

According to the team, My Lovely Planet stands out from typical mobile games. Developed by the creators of Candy Crush, Royal Match, and Fortnite, and selected by Google (#WeArePlay), this game merges high-level entertainment with a powerful cause: every achievement in the game leads to a tree being planted in the real world. With its fun and addictive nature, similar to Candy Crush, it offers players the opportunity to contribute to combating climate change simply by playing.

The Çalhanoğlu Forest Initiative

The partnership’s first project will be executed in Kuşadası, Aydın, an area devastated by a major forest fire on June 29, 2024. In collaboration with the Seed Education Culture and Nature Association, the project will take place on the ground.

Stage 1 involves the immediate planting of 10,000 saplings with Hakan Çalhanoğlu’s support, covering an area equivalent to approximately 50 football fields.

Stage 2 invites users to join in by downloading the game and planting their own saplings alongside those of Hakan and Sinem Çalhanoğlu. The more players engage with My Lovely Planet, the more trees will grow!

To ensure longevity, only native and resilient species such as Turkish pine (Pinus brutia), oak (Quercus spp.), and selected fruit/valuable trees will be planted. Each project is aimed at achieving lasting success through expert land preparation, community participation, and long-term monitoring processes.

Under the #PlayForTurkey campaign, trees planted within the game will become a reality in the Çalhanoğlu Forest. More surprises will be announced soon, advocating for the idea that gaming can be both fun and meaningful.

My Lovely Planet (MLP) is a pioneering Web3 mobile game that combines an addictive social gaming experience with tangible climate action. Developed by the creators of Candy Crush, Royal Match, and Fortnite, and selected by Google (#WeArePlay), MLP blends entertainment and purpose. Every in-game success leads to a tree being planted in the real world, putting fun at the service of global good.