Rumble’s Power Move: Northern Data Acquisition Supercharges AI Cloud Ambitions

Rumble just placed a billion-dollar bet on the AI arms race—and Wall Street's algorithms didn't see it coming.

The video platform turned infrastructure player snapped up Northern Data's GPU-packed data centers, positioning itself as a dark horse in the AI cloud wars. Forget 'streaming wars'—this is about who controls the silicon fueling ChatGPT's successors.

Why This Isn't Just Another Cloud Deal

Northern Data brings 20,000+ high-performance GPUs to Rumble's arsenal overnight. That's enough compute power to make Nvidia sales reps drool—and enough capacity to undercut legacy providers on AI-as-a-service pricing.

The Hidden Play

Insiders whisper the acquisition includes proprietary liquid-cooling tech that cuts energy costs by 40%. When every watt counts in the AI gold rush, that's the difference between profit margins and bankruptcy court.

As one hedge fund manager quipped: 'They've turned video buffering solutions into AI infrastructure—only in crypto-adjacent markets would this make sense.'

Awaiting Approval for the Offer

Rumble stated that the combined entity WOULD prioritize leadership in AI cloud services along with global data privacy and independence. Chris Pavlovski, Chairman and CEO, affirmed his intention to retain majority voting control in Rumble and support the offer positively. The company emphasized that the offer is contingent on Rumble’s board decision, final negotiations, and due diligence processes.

Northern Data announced a 72% increase in its revenue, reaching $109.8 million in the first half of 2025. This growth was driven by Taiga Cloud and Peak Mining, with mining revenue up by 49% to $62.3 million due to increased capacity and a rebound in Bitcoin$120,168 prices.

Sale of Mining Unit Required

The offer stipulates the disposal of Northern Data’s Bitcoin mining division, Peak Mining, before the transaction’s completion. A non-binding agreement has been reached for its sale to Elektron Energy for up to $235 million. The proceeds are intended to reduce Tether’s current loan to Northern Data, with remaining balance retained under modified terms. Rumble will not assume any responsibility for this credit.

Even with the mining assets excluded, Rumble endorses a corporate bitcoin treasury strategy, having accumulated 210.8 BTC, currently valued at approximately $25.6 million. Should the transaction conclude, Rumble aims to integrate Northern Data’s Ardent data centers and Taiga GPU services, incorporating over 20,000 Nvidia GPUs and around 850 MW deployed capacity into its infrastructure. Additionally, a strategic expansion of 180 MW is planned in Maysville, Georgia. The target closing is set for the second half of 2025, pending regulatory approvals and final decisions in the US and Germany.