Metaplanet Doubles Down on Bitcoin: Bold Strategy Signals Crypto Domination Move
Tokyo’s Metaplanet just turbocharged its Bitcoin playbook—and traditional finance might want to take notes.
The Aggressive Pivot
No more dipping toes in crypto waters. The firm’s latest treasury maneuver screams conviction, converting idle cash into hard Bitcoin at a pace that’d make MicroStrategy blink. Sources whisper their cold storage wallets are getting crowded.
Why It Burns Fiat Bridges
With Japan’s yen stuck in quicksand (-50% vs BTC since 2020), Metaplanet’s balance sheet revolt makes brutal sense. ‘Hodl’ isn’t a meme—it’s their CFO’s Excel macro now.
The Cynical Kick
Meanwhile, Wall Street still charges 2% fees to buy GBTC. Priorities.
$108,582 holdings from 15,555 BTC to 210,000 BTC by 2027. This ambitious strategy involves utilizing their Bitcoin reserves as collateral in acquisitions, including ventures into digital banking. CEO Simon Gerovich, in an interview with the Financial Times, likened the process to a competitive race during a ‘Bitcoin gold rush’, aiming for rapid growth and self-financing through increased BTC accumulation. As of July 7, 2025, the company increased its Bitcoin assets by acquiring an additional 2,204 BTC.
ContentsStrategic Growth Plan Backed by bitcoin ReservesExploring Digital Bank Acquisition
Strategic Growth Plan Backed by Bitcoin Reserves
Metaplanet initiated its Bitcoin accumulation strategy, termed as “Phase 1”, in 2024 as a hedge against inflation. The company’s objective is to achieve an inventory of 210,000 BTC, representing 1% of the total Bitcoin supply, to gain a competitive scale advantage in Japan. Gerovich emphasized the importance of quick accumulation to minimize competitive threats, stating that the target amount holds psychological significance by equating to 1% of Bitcoin’s total supply.
The recent acquisition of 2,204 BTC in early July involved an expenditure of $237 million at an average price of $107,700 per BTC, increasing the company’s average purchase to $99,985 per BTC. This MOVE positively affected Metaplanet’s share value, which surged by 345% since the beginning of the year, elevating the company’s market valuation to $7 billion.
Exploring Digital Bank Acquisition
In “Phase 2”, Metaplanet plans to leverage its Bitcoin as bond-like collateral to generate cash through loans. Gerovich indicated a focus on acquiring a profitable digital bank to enhance services to individual clients, which could open new revenue streams and reinforce their reserves.
While current examples of cryptocurrency-backed loans are limited, a pilot project was initiated this April by Standard Chartered and OKX. Additionally, Metaplanet has declined convertible bonds linked to share prices, showing preference towards issuing preferred shares to finance growth.
You can follow our news on Telegram, Facebook, Twitter & Coinmarketcap Disclaimer: The information contained in this article does not constitute investment advice. Investors should be aware that cryptocurrencies carry high volatility and therefore risk, and should conduct their own research.