Méliuz Bets Big on Bitcoin—A Desperate Hedge or Strategic Masterstroke?
Brazilian cashback giant Méliuz just diverted corporate treasury funds into Bitcoin—because nothing says ’shareholder value’ like gambling reserves on volatile crypto.
The move reeks of either visionary foresight or boardroom panic. With traditional yields collapsing, companies are now chasing Satoshi’s ghost for returns.
Will this trigger a wave of copycat corporate BTC buys? Or end up as a cautionary tale? Either way, Wall Street analysts are already sharpening their ’I told you so’ speeches.
$103,705 Reserve Company” by purchasing 274.52 BTC with shareholder approval. This acquisition, completed at an average price of $103,604 per BTC, amounted to a total investment of $28.4 million, increasing the company’s Bitcoin holdings to 320.2 units. The management aims to enhance shareholder value through efficient cash production and capital market instruments. Since the initial purchase on March 6, Méliuz’s stock has surged by 116%, from $0.68 to $1.47.
ContentsMéliuz’s Bold bitcoin Move Thrills ShareholdersGlobal Companies Accumulating Bitcoin
Méliuz’s Bold Bitcoin Move Thrills Shareholders
Israel Salmen, Méliuz’s Chairman, highlighted on X that the plan was accepted by majority vote, placing the company at the forefront of the cryptocurrency sector. According to a press release, Méliuz aims to accumulate BTC through regular cash flow, thus offering enhanced shareholder returns compared to traditional instruments. This acquisition marks the first public company in Brazil’s capital markets to assume cryptocurrency risk.
Following the announcement of its Bitcoin reserve policy, Méliuz’s stock price experienced a notable surge. Analysts point out that Bitcoin’s limited supply and its role as an alternative store of value amid macroeconomic uncertainties have renewed investor confidence in Méliuz.
The company plans to regularly allocate a portion of its cash surplus to its crypto reserve. To mitigate price volatility, Méliuz considers options such as phased purchases, derivatives protection, and diversifying redemption maturities.
Global Companies Accumulating Bitcoin
The diversification of corporate reserves with cryptocurrency is not confined to Latin America. New York-based culinary and content venture DayDayCook (DDC Enterprise Limited) acquired 100 BTC on the same day. It aims to reach 500 BTC in six months and 5,000 BTC in 36 months, following early adopters like Japan’s Metaplanet and US software giant Strategy, which saw double-digit gains in share performance weeks after initial acquisitions.
Experts suggest that Bitcoin is being positioned as an alternative to gold in corporate portfolio management. Other major cryptocurrencies like ethereum (ETH)
$2,602 and Solana
$172 (SOL) are also expected to enter reserves over time. Despite high volatility, the long-term price trend and the high security of Blockchain are attracting companies seeking balance sheet diversification. As regulations become clearer, crypto allocations are expected to grow more attractive for cash balances, inflation hedging, and international transaction convenience.
