Ripple’s Aggressive Playbook Triggers XRP Rally—Here’s Why It’s Just Getting Started

Ripple's latest strategic pivot sends XRP skyrocketing—while Wall Street scrambles to keep up.

Breaking Down the Moves:

The blockchain giant's maneuvers expose how traditional finance still treats crypto like a risky side bet. Meanwhile, XRP's surge past key resistance levels has traders wondering if this is the start of a parabolic run.

Why This Time Is Different:

Unlike past hype cycles, Ripple's institutional partnerships are now translating into real-world utility—and the market's finally pricing it in. The 20% overnight pump? Just the appetizer.

Cynical Take: Banks will pretend they loved XRP all along... right after they finish shorting it.

XRP’s price saw a notable recovery, climbing above $2.20 after dropping to $2.09 on November 5. This price movement occurred following Ripple$2 CEO Brad Garlinghouse’s unveiling of the company’s 2026 vision at the 2025 Swell Conference. Garlinghouse highlighted Ripple’s goals for strengthening corporate infrastructure, supporting clear regulations, and maintaining growth centered around XRP.

Ripple’s Focus on Infrastructure and Regulation for 2026

Garlinghouse reminded that Ripple successfully raised $500 million at a $40 billion valuation this year and completed four strategic acquisitions. He stated that in 2026, the emphasis will shift from making new acquisitions to fortifying existing growth. Ripple has no plans to establish a cryptocurrency exchange, instead concentrating on providing custody services, treasury management, and corporate liquidity solutions.

The CEO also expressed support for the crypto market Structure Bill and Clarity Act, which aim to clarify global cryptocurrency regulations. He emphasized that the enactment of these laws could likely increase institutional demand for Ripple’s products and services. Moreover, the recently announced prime brokerage service aims to enhance accessibility, particularly for large investors.

XRP’s Role in the Ecosystem and Price Projections

Garlinghouse emphasized that XRP remains central to the Ripple ecosystem, with a focus on expanding trust, liquidity, and its use cases. As regulatory uncertainties begin to clear, the flow of capital into XRP is witnessing renewed momentum. The CEO speculated that approval of a spot XRP ETF could spur institutional interest, much like the effect seen with Ethereum$0.000022.

In a direct engagement with the community on X platform, Garlinghouse commented that the expression “on XRP” sounds more personable compared to “on XRPL,” thereby strengthening his connection with the community.

Analyst CW pointed out the possibility of a sale pressure forming at the $2.55 level for XRP in the short term. However, with strong demand, the analyst noted that new highs could be reached before the year’s end.