Strategy Celebrates 5 Years of Bitcoin Accumulation with a Symbolic Purchase as BTC Nears All-Time Highs
- Why Did Strategy Make This Specific Purchase Now?
- How Has Strategy's Bitcoin Strategy Performed?
- What Does This Mean for Bitcoin's Institutional Adoption?
- Where Does Strategy Go From Here?
- Frequently Asked Questions
In a move blending celebration with conviction, Strategy (formerly MicroStrategy) marked its fifth anniversary of bitcoin accumulation by purchasing 155 BTC worth $18 million. This symbolic acquisition comes as Bitcoin flirts with record highs near $120,000, reaffirming CEO Michael Saylor's unwavering commitment to BTC regardless of price fluctuations. Since August 2020, the company has amassed 628,946 BTC worth $46.1 billion at an average price of $73,288 per coin - turning their corporate treasury into what analysts call "the world's most bullish Bitcoin ETF."
Why Did Strategy Make This Specific Purchase Now?
The timing couldn't be more poetic - exactly five years after their first Bitcoin purchase on August 11, 2020, when they acquired 21,454 BTC for $250 million. This latest 155 BTC buy occurred between $114,000-$122,000 per coin according to SEC filings, executed during a week when Bitcoin gained nearly 7%. While modest compared to their typical purchases (like the 12,000 BTC bought in June 2024), this transaction serves as a ceremonial nod to their consistent strategy. As Saylor tweeted: "If you don't stop buying Bitcoin, you won't stop making money."
How Has Strategy's Bitcoin Strategy Performed?
The numbers speak for themselves: a 960% price appreciation from their initial $11,400 average buy price to current levels. Their holdings now represent approximately 3% of Bitcoin's total circulating supply. What began as a controversial corporate treasury experiment has become the most successful institutional Bitcoin play, outperforming even dedicated crypto funds. TradingView charts show their accumulation strategy consistently buying through every market cycle - stacking sats whether Bitcoin was at $30,000 or $120,000.
What Does This Mean for Bitcoin's Institutional Adoption?
Strategy's persistence has become a case study in corporate Bitcoin strategy. While critics like Coin Bureau's Nic Puckrin jokingly questioned the small size ("Only 155 BTC? Looks like someone needs to raise more fiat"), the MOVE demonstrates discipline rather than desperation. As BTCC analysts note: "They're treating Bitcoin like a sinking fund - regular purchases regardless of price, which mathematically yields better averages than timing the market." This approach has influenced dozens of public companies to allocate portions of their treasuries to BTC.
Where Does Strategy Go From Here?
Saylor remains characteristically bullish, predicting Bitcoin could reach $21 million within 21 years. The company has Leveraged its position to develop enterprise Bitcoin software solutions, effectively becoming a hybrid tech company/Bitcoin holding vehicle. With their average purchase price still below $75,000 despite Bitcoin's appreciation, they maintain significant unrealized gains - though like all true believers, they show no signs of selling. As the halving cycle progresses and institutional products like spot ETFs grow, Strategy's early mover advantage continues paying dividends.
Frequently Asked Questions
How much Bitcoin does Strategy currently hold?
As of August 2025, Strategy holds 628,946 BTC acquired for $46.1 billion, representing about 3% of Bitcoin's circulating supply.
What was Strategy's first Bitcoin purchase?
On August 11, 2020, they bought 21,454 BTC for $250 million, establishing their corporate treasury strategy.
Why did they buy only 155 BTC this time?
The smaller purchase appears ceremonial, commemorating their 5-year anniversary while maintaining their dollar-cost averaging approach during price peaks.
Has Strategy ever sold any Bitcoin?
No. The company has only accumulated BTC, never sold - a policy Saylor reaffirmed as recently as June 2025.
How does this impact Bitcoin's price?
While individual purchases may not move markets significantly, Strategy's continued buying reinforces institutional demand narratives during price discovery phases.
