Metaplanet Doubles Down on Bitcoin: The Ambitious 100,000 BTC Plan Gains Momentum

How Is Metaplanet Funding Its Bitcoin Purchases?

Unlike your average crypto enthusiast, Metaplanet isn’t just buying Bitcoin with spare cash. The company has been issuing new shares to raise capital—23 million in July alone—and using the proceeds to scoop up more BTC. It’s a bold move, but one that shows just how committed Metaplanet is to its Bitcoin strategy. The company is also using ongoing revenue to fund purchases, creating a multi-pronged approach to accumulation.

What’s the 100,000 BTC Plan All About?

Originally, Metaplanet aimed for a modest (by their standards) 21,000 BTC. But in 2025, they upped the ante dramatically with the "555 Million Plan"—a push to acquire 100,000 BTC by 2026 and 210,000 BTC by 2027. At current prices (~$119,200 per BTC), that means buying roughly 4,900 BTC per month. That’s $10 billion worth of Bitcoin if prices hold steady. Talk about going all-in.

Can Metaplanet Really Pull This Off?

Here’s where things get tricky. Metaplanet’s strategy depends heavily on investor appetite for its shares. As analyst Peter Chung from Presto points out, "The long-term viability hinges on continued market confidence." If the bull market fizzles, Metaplanet’s ability to keep buying could be tested. But the company is betting on network effects—the more trust it builds, the easier it becomes to raise capital and buy more BTC.

How Does Metaplanet Compare to MicroStrategy?

MicroStrategy’s been the poster child for corporate Bitcoin holdings, but Metaplanet is gunning for the throne. With CEO Simon Gerovich leading the charge, the company is positioning itself as Asia’s answer to MicroStrategy. Interestingly, Gerovich has been mentioned in regional strategy papers as an example for other Asian firms looking to embrace Bitcoin. It’s not just about holding BTC—it’s about making it the centerpiece of corporate finance.

Why Bitcoin Per Share Matters More Than Total Holdings

Here’s a key insight: what really matters isn’t just how much Bitcoin Metaplanet holds, but how much BTC backs each share. As Chung notes, investors should focus on the ratio of BTC per share rather than absolute numbers. If Metaplanet can grow its Bitcoin reserves faster than its share count, shareholders win—even if the total BTC number seems diluted by new share issues.

Is Dollar-Cost Averaging Better Than Metaplanet’s Approach?

For individual investors, the slow-and-steady approach might be wiser. Dollar-cost averaging (buying fixed amounts at regular intervals) smooths out volatility and avoids the pitfalls of market timing. But Metaplanet’s aggressive accumulation makes sense for a corporation with access to capital markets. Different strokes for different folks, as they say.

What Are the Risks of Metaplanet’s Strategy?

Let’s be real—this isn’t risk-free. Metaplanet’s plan depends on:

1. Sustained investor interest in its shares
2. Continued ability to raise capital
3. Bitcoin’s long-term price appreciation