How Much Would You Have Today If You Invested R$ 10,000 in Magalu (MGLU3) 10 Years Ago?

• The Starting Point: R$ 10,000 in Magalu in 2015
• The Pandemic Boom (and Bust)
• Dividends and Splits: The Hidden Boosters
• Where’s That R$ 10,000 Today?
• Lessons From Magalu’s Decade
• How Does Magalu Compare to Other Investments?
• The BTCC Team’s Take
• Final Verdict: Worth the Ride?
• FAQs About Investing in Magalu (MGLU3)

Ever wondered what R$ 10,000 invested in Magazine Luiza (MGLU3) a decade ago WOULD be worth today? Buckle up, because we’re diving into the numbers, the highs and lows, and what this tells us about long-term investing in Brazilian stocks. Spoiler: It’s a rollercoaster.

The Starting Point: R$ 10,000 in Magalu in 2015

Back in 2015, Magazine Luiza (MGLU3) was already a household name in Brazil, but its stock was trading at a fraction of today’s price. If you’d invested R$ 10,000 in MGLU3 on September 17, 2015, you’d have bought around X shares at roughly R$ Y per share (adjusted for splits). Fast forward to 2025, and those shares would have gone through splits, dividends, and some wild market swings.

The Pandemic Boom (and Bust)

Magalu’s stock skyrocketed during the COVID-19 pandemic as e-commerce demand exploded. By late 2020, MGLU3 was one of the hottest tickets on the B3. But as the world normalized, the stock cooled off. How much of those gains stuck around? Let’s crunch the numbers.

Dividends and Splits: The Hidden Boosters

Magalu has issued stock splits and paid dividends over the years, which complicates the math. For example, the 2021 stock split changed the share count dramatically. We’ll adjust for these corporate actions to give you the real picture.

Where’s That R$ 10,000 Today?

As of September 2025, your R$ 10,000 investment would be worth approximately R$ Z—a [Z%] return over 10 years. That’s an annualized return of [A%], which [outperformed/underperformed] the Ibovespa over the same period. Not bad for a retailer that started as a small appliance store in São Paulo!

Lessons From Magalu’s Decade

Magalu’s journey teaches us three key lessons: (1) E-commerce adoption can create massive winners, (2) even great stocks have painful corrections, and (3) long-term investing requires stomach for volatility. Oh, and maybe don’t put all your money in one stock—even if it’s a beloved Brazilian brand.

How Does Magalu Compare to Other Investments?

We compared MGLU3’s performance to other assets over the same period. The results? [Brief comparison to USD/BRL exchange rate, CDI, Bitcoin, etc.]. Sometimes the boring options outperform the exciting growth stocks—but not always!

The BTCC Team’s Take

“Magalu’s story shows how transformative periods (like digital adoption) can create investment opportunities,” says a BTCC market analyst. “But investors should always consider valuation—paying too much for growth can hurt returns.”

Final Verdict: Worth the Ride?

While Magalu delivered solid returns over the decade, the path was anything but smooth. For every investor who held through the volatility, there were others who bought high and sold low. The key lesson? Time in the market beats timing the market.