Trump Jr.-Linked Company Considers Dogecoin for Crypto Treasury — Meme Coins Steal the Spotlight

Meme coins are no longer just a joke—they're a serious contender in the crypto treasury game. A firm backed by Donald Trump Jr. is eyeing Dogecoin, sparking fresh debate about the legitimacy of internet-born assets.

Why Dogecoin? The Shiba Inu-themed token, once dismissed as a parody, now flirts with mainstream adoption. Its low transaction fees and Elon Musk-fueled hype make it an unlikely—but intriguing—pick for corporate balance sheets.

The meme coin market cap has ballooned past $50 billion, with Dogecoin leading the pack. Critics call it a speculative bubble; supporters argue it's the people's crypto. Either way, Wall Street can't ignore the retail investor frenzy anymore.

As traditional finance scrambles to decode meme economics, one thing's clear: the lines between 'serious investment' and internet culture have never been blurrier. Just don't remind the suits that their next board meeting might be financed by dog memes.

Thumzup Media Corp., a publicly traded Los Angeles-based social‑media marketing firm, is charting a bold new direction for its cryptocurrency treasury.

Since late 2024, Thumzup has quietly been building its Bitcoin reserve, currently holding around 19.106 BTC, valued at approximately $2.1M. The Bitcoin treasury initiative represents the firm’s initial foray into corporate crypto adoption.

But now, Thumzup is moving into new territory, considering whether or not to add altcoins and meme coins to its reserve.

Donald Trump Jr. just made a major purchase of Thumzup stock, deepening the Trump family’s reach in the crypto market. Could Trump investment and expanded treasuries signal a new wave of meme coin mania, and could the best meme coins be poised for a major surge? Here’s the whole context, and how things could play out.

Thumzup Crypto Treasury Could Expand to Dogecoin

On Wednesday, Thumzup’s board gave the green light when it approved evaluating at least six additional digital assets – including Ethereum, Dogecoin, Litecoin, Solana, XRP, and USDC – for potential addition to the company’s treasury.

CEO Robert Steele noted that the MOVE reflects a ‘commitment to innovation and prudent treasury management,’ suggesting that diversification could strengthen the company’s financial resilience.

• Ethereum ($ETH) is the world’s largest altcoin (non-Bitcoin crypto currency), with a $335B market cap.
• XRP’s ($XRP) $144B valuation is second only to Ethereum among altcoins. Litecoin ($LTC) also holds a $6.9B market cap. These two payment cryptos back industry-leading blockchains and crypto ecosystems.
• Solana ($SOL) is an emerging US-based crypto, which also boasts an impressive $84B market cap.
• Dogecoin ($DOGE) is the world’s largest memecoin, with a $27.3B market cap and the namesake for the short-lived Elon Musk-led Department of Government Efficiency (D.O.G.E.).
• Last but not least, $USDC is the second-biggest player in the increasingly important stablecoin market sector.

Taken together, the choices demonstrate a broad approach to the potentially expansion of Thumzup’s treasury.

Trump Makes More Crypto Moves

Coinciding with this strategic shift, Donald TRUMP Jr. acquired a significant stake in Thumzup via a $6.5M private stock offering. He reportedly purchased 350,000 shares worth between $3.3 and $4M.

The Trump crypto empire already includes everything from a memecoin or two (remember $TRUMP and $MELANIA?) to three filings with the SEC for crypto ETFs. The most recent of those, the Truth Social Crypto Blue Chip ETF, was just filed on July 8, 2025.

Does Trump, Jr’s purchase of Thumzup stock indicate another stage of formal expansion? Or is it simply a keen crypto investor going bigger into a favorite market?

Only time will tell, but the Thumzup purchase is certainly a positive sign for meme coins in general; as the addition of $DOGE into a crypto treasury WOULD provide further exposure and an air of legitimacy for meme coins in general. The best meme coins could use the Thumzup move as a springboard for their own momentum, while also providing ample opportunities for crypto futures bets.

After all, the meme coin sector is highly volatile and full of surprises. Coins can pump or fall very fast following social media HYPE and broader developments. Keeping a close eye can help you better prepare for both rising and falling markets.

Beyond darling of the hour $DOGE, here are three top projects to watch as meme hype kicks in.

1. Bitcoin Hyper ($HYPER) – First Layer 2 Chain for Bitcoin Memes & NFTs

Take bitcoin to the next level with Bitcoin Hyper ($HYPER) – the Layer 2 solution for Bitcoin DeFi use. The project brings scalability and speed with a new side chain, opening the doors for everything from cross-chain staking to NFT marketplaces.

Bitcoin Hyper uses a canonical bridge and the Bitcoin Relay Program – a Solana VIRTUAL Machine (SVM) integration for smart contracts – to bridge $BTC from the original Bitcoin Layer 1 to Bitcoin Hyper’s Layer 2.

It’s a project with nearly limitless potential; but it’s more than pie-in-the-sky. Early investors can already buy and stake $HYPER tokens for estimated 360% APY during the presale.

The hype for $HYPER is already catching – the project has passed the $2.2M mark, with tokens priced at $0.0122.

Bitcoin Hyper brings zero-knowledge proofs, seamless bridging, and blazing-fast settlements to unlock a whole new world of applications for the world’s largest crypto currency.

Visit the $HYPER presale to learn more.

2. TOKEN6900 ($T6900) – Build on the Raw Meme Coin Power of SPX6900 with the Best Crypto Presale

TOKEN6900 ($T6900) takes a different approach. There’s nothing fancy here, no earthshattering technical breakthrough – just the purest meme coin presale the world has ever seen.

It’s a vibe, a mood, a consciousness parasite designed to transform your thinking and investing.

$T6900 just wants to be better – better than $SPX’s $1.41B market cap, better than the so-called utility tokens pretending to be memes, and the meme coins masquerading as utility tokens.

So what does $T6900 offer? Nothing really, besides a few basic community incentives like staking (currently offering 168% dynamic APY).

As for other meme coins, the project markets its hopes for moonshot gains. As we’ve seen from other similar anti-utility meme coins (like $SPX), all it takes is momentum, and the moon is possible.

TOKEN6900 wants the pump; it craves the FOMO and wild swings, because it believes that in the end, only the memes matter.

But will $T6900 beat $SPX’s current $1.5 price point? That’s yet to be seen. So far, the presale has raised over $300K, with tokens priced at $0.006525.

Visit the TOKEN6900 presale page.

3. Official Trump ($TRUMP) – The Trump Meme Coin to Rule Them All

Official Trump ($TRUMP) stands for everything Trump-related: the craziness, the unexpected twists, the surprising successes, the sudden reverses.

And in the past 24 hours, $TRUMP is on a bit of a run, having surpassed $9.2 after a notable 4.8% pump.

Is news of an ever-deepening crypto empire fueling the recent surge? It’s hard to tell, but $TRUMP works as both a meme coin and a general referendum on Trump himself. The better he does, the better $TRUMP does.

And at this point, do you want to bet against Donald Trump?

What’s Next for Thumzup, Meme Coins?

Thumzup’s altcoin expansion plan remains in the evaluation stage. The leadership must decide whether to increase its Bitcoin holdings or diversify into altcoins, potentially responding to volatility and seeking higher growth.

For now, investors like Trump Jr. are betting on the value of broad crypto exposure, adding weight to the argument for ordinary investors to also consider options like meme coins.

Besides $TRUMP, new projects like $T6900 and $HYPER could also benefit – but as always, do your own research first. This isn’t financial advice.

This is a sponsored article. Opinions expressed are solely those of the sponsor and readers should conduct their own due diligence before taking any action based on information presented in this article.