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Why Most Firms Fail at Stablecoins: Core VC Exposes the Brand Power Gap

Why Most Firms Fail at Stablecoins: Core VC Exposes the Brand Power Gap

Author:
Blockworks
Published:
2025-07-29 22:28:24
17
1

Not every firm has the brand power to launch a stablecoin: Core VC

Forget memecoins—launching a stablecoin is the real litmus test for crypto credibility. Yet most firms crash before takeoff. Here's why.

The brutal truth: Not all brands are created equal

Core VC's latest analysis cuts through the hype: Building a trusted stablecoin requires more than whitepaper promises. It demands institutional muscle, regulatory chess moves, and that elusive 'too big to fail' aura. (Spoiler: Your DeFi startup ain't it.)

The stablecoin squeeze play

While Tether prints money—literally—second-tier players face brutal headwinds. Liquidity pools evaporate overnight. Regulators circle like vultures. And let's be honest: Nobody wants to hold 'Bob's Discount Stablecoin' during a market crash.

The finance jab you expected

Meanwhile, traditional banks still think stablecoins are a fad—right before launching their own with 2% fees and 'blockchain-enabled' buzzwords. Stay tuned for Goldman Sachs Coin (GS-Coin™), coming soon to a compliance nightmare near you.

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