BlockFi’s Flori Gilroy Jumps to SoFi Crypto – Can She Revive the Unit Like DeFi Summer 2.0?

SoFi just made a power play—snagging BlockFi co-founder Flori Gilroy to helm its crypto division reboot. Because nothing says 'we're serious about digital assets' like hiring from the wreckage of 2022's crypto carnage.

Gilroy's move sparks immediate speculation: Is this SoFi's bid to pivot from meme-stock bros to institutional crypto players? Or just another fintech chasing shiny blockchain hype?

The timing's delicious—right as Wall Street giants finally admit crypto isn't going anywhere. Gilroy's challenge? Turn SoFi's crypto arm into something more substantial than a compliance checkbox for their banking charter.

One thing's certain: After the BlockFi bankruptcy circus, she knows exactly how not to run a crypto shop. Now watch traditional finance 'experts' suddenly pretend they understood hash rates all along.