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Coinbase Aims to Dominate Crypto Like Amazon Did Retail—Can They Pull It Off?

Coinbase Aims to Dominate Crypto Like Amazon Did Retail—Can They Pull It Off?

Author:
Blockworks
Published:
2025-05-26 13:30:00
13
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Coinbase could become the ‘Amazon of crypto’

Wall Street’s latest crypto darling is making big moves. Coinbase—once just a retail trading platform—now wants to eat the entire digital asset ecosystem.

From staking to institutional custody, they’re building the infrastructure to become crypto’s one-stop-shop. But can a publicly-traded company really outmaneuver DeFi’s anarchic innovation?

Meanwhile, traditional finance giants watch from the sidelines—still trying to figure out if ’blockchain’ is a spreadsheet or a type of yoga.

|Square

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