The Breakdown Merges Podcast and Newsletter—Because One Revenue Stream Wasn’t Enough
Media consolidation hits crypto commentary as The Breakdown folds its podcast and newsletter into a single brand. Now you can get the same hot takes across all formats—convenient for bulls, redundant for everyone else.
Subheader: When in doubt, rebrand
The move follows the classic Web3 playbook: when growth stalls, merge your distribution channels and hope VCs don’t notice the stagnant user numbers. At least this time they’re not calling it a ’synergistic vertical integration.’
Closing jab: Perfect timing—just as retail investors realize most crypto media makes CNBC look like hard-hitting journalism.
What’s changing — and what’s not:
- One unified brand: The podcast and newsletter will now share the same name — The Breakdown — creating a stronger, more recognizable identity across platforms.
- Same trusted focus: Expect the same daily, high-quality crypto and macro coverage you know and rely on.
- Evolving formats: While the core mission stays the same, we’re refreshing how we deliver stories — from inbox to audio to YouTube.
- Bigger, better reach: Whether you’re a longtime listener, a daily reader, or both, we’re meeting you where you are.
- New energy, same depth: The podcast is entering a new era with fresh perspectives and potential new voices — while still honoring its foundation.
This is just the beginning. As we unify The Breakdown into a single, powerful brand, we’re building something even more dynamic — a trusted destination where curious minds come to understand the financial world of tomorrow.
Stay tuned. Big things ahead.
- The Breakdown: Decoding crypto and the markets. Daily.
- Empire: Crypto news and analysis to start your day.
- Forward Guidance: The intersection of crypto, macro and policy.
- 0xResearch: Alpha directly in your inbox.
- Lightspeed: All things Solana.
- The Drop: Apps, games, memes and more.
- Supply Shock: Bitcoin, bitcoin, bitcoin.
