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Coinbase Goes Full Aggro: Crypto Giant Sponsors Riot’s Esports Empire
Coinbase Goes Full Aggro: Crypto Giant Sponsors Riot’s Esports Empire
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Coinbase just leveled up its marketing playbook—inking a sponsorship deal with Riot Games’ esports leagues for League of Legends and Valorant. Because nothing says ‘trust us with your money’ like aligning with virtual headshots and pixel-perfect last hits.
The move targets Gen Z and millennial gamers—a demographic that treats crypto like a high-risk respawn point. Smart? Maybe. Desperate? Wall Street analysts are already placing bets.
Meanwhile, Riot pockets the bag while pretending not to notice crypto’s volatility. A match made in gamer-bro heaven.
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