Binance Appoints Former Crypto.com Executive as New APAC Head in Strategic Power Move

Binance just poached top talent from rival Crypto.com—signaling aggressive expansion across Asia-Pacific markets.

Leadership Shuffle

The world's largest crypto exchange named a former Crypto.com executive as its new APAC head. This isn't just a hire—it's a statement. Binance is clearly leveraging experienced leadership to strengthen its regional dominance.

Strategic Implications

Hiring from competitors often means one thing: acquiring battle-tested expertise without the trial-and-error. This move likely aims to accelerate regulatory navigation, partnership deals, and user acquisition across high-growth markets. Because in crypto, sometimes the best innovation is talent acquisition.

Because nothing says 'growth strategy' like hiring your rival's key players—after all, why build when you can borrow? Especially when regulators are watching every move.

Binance has appointed SB Seker as head of Asia-Pacific operations, tapping a former Crypto.com executive with extensive regulatory experience to oversee the exchange's strategic efforts in the region, according to a statement shared with Blockhead on Monday.

Seker previously served as senior vice president at Crypto.com Group, where he managed global product development and handled legal and regulatory matters across APAC and MENASA regions. His appointment comes as Binance seeks to strengthen regulatory relationships across Asia's varied crypto markets.

The new APAC head brings more than 20 years of experience spanning public sector roles, fintech, and blockchain industries. His background includes senior legal positions at ANT Group, Rothschild & Co, and Amicorp Group. Earlier in his career, Seker worked as a litigator in Australia and served as a central banking lawyer at the Monetary Authority of Singapore.

CEO Richard Teng said Seker's experience across diverse APAC markets positions him to lead the company's "next phase of regional growth and engagement."

Seker will oversee regional operations, develop strategic partnerships, and manage stakeholder engagement with regulators and policymakers. His role centers on what Binance describes as "responsible growth" and regulatory cooperation across the Asia-Pacific region.

APAC represents a key growth market for cryptocurrency adoption, with several countries implementing comprehensive digital asset regulations. The exchange has faced regulatory scrutiny in multiple jurisdictions and reached settlements with U.S. authorities in 2023. Under new leadership, Binance has emphasized compliance and regulatory engagement as core priorities for its global operations.