Swyftx Makes ANZ Crypto History with Blockbuster Acquisition of US-Focused Caleb & Brown

Australian crypto exchange Swyftx just dropped a bombshell—snagging institutional heavyweight Caleb & Brown in the largest ANZ deal to date. Move over, traditional finance—the digital asset space is playing for keeps.

Why this matters: The acquisition turbocharges Swyftx's institutional ambitions while giving Caleb & Brown's US-focused clients a backdoor into APAC markets. Smart? Absolutely. A power move? Undoubtedly.

Behind the deal: No numbers disclosed (typical finance opacity), but insiders confirm it's the region's biggest crypto M&A play. Swyftx gets instant credibility with high-net-worth clients; C&B gains infrastructure to scale. Everybody wins—except maybe the legacy brokers sweating this disruption.

The kicker: Watch for more consolidation as crypto platforms bulk up to compete with TradFi dinosaurs. Because nothing terrifies old-money institutions like a sector that actually innovates.

Australian cryptocurrency exchange Swyftx has agreed to acquire boutique digital assets brokerage Caleb & Brown, marking the largest crypto acquisition in ANZ history.

The transaction gives Swyftx direct access to the US market and its wealthy crypto investors through Caleb & Brown's specialized high-net-worth services. A source familiar with the transaction, speaking on condition of anonymity, told Decrypt that the deal is valued at over AU$100 million ($65.8 million).

Caleb & Brown operates a personalized brokerage service focused on private investors in the United States, managing more than $2 billion in digital assets under custody. The Melbourne-headquartered firm, founded in 2016 by Rupert Hackett and Prash Puspanathan, employs 64 team members across Australia and the US while serving thousands of private clients, an announcement said.

"Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service," said Jason Titman, Swyftx CEO. "We see enormous growth potential."

The acquisition targets an underserved segment of wealthy US crypto investors seeking ultra client-centric service with round-the-clock broker access, similar to traditional finance relationship management. Swyftx plans to significantly expand Caleb & Brown's network of relationship managers to compete with major exchanges for high-net-worth clients.

Jackson Zeng, CEO of Caleb & Brown, said the deal reflects "the strength of our brokerage and its differentiated offering. Swyftx has the resources to help us scale faster, diversify our product offering and expand our geographic reach."

The transaction comes three months after Swyftx acquired Easy Crypto, New Zealand's largest cryptocurrency exchange, as part of the company's broader expansion strategy. The combined Swyftx Group now serves more than 1.2 million customers and will employ just under 300 team members upon completion of the Caleb & Brown deal, the company said.

Swyftx's acquisition spree positions the company with the largest geographic reach of any Australian exchange, spanning Australia, New Zealand, South Africa, and the United States.

The deal gives Swyftx entry into the world's leading digital assets market at a time when regulatory clarity and institutional adoption continue driving growth in the US crypto sector. Caleb & Brown's established relationships with wealthy American investors provide Swyftx with immediate access to a lucrative client base that larger exchanges often struggle to serve with personalized attention.