BounceBit’s BB Prime Now Hosts Franklin Templeton’s Tokenized Money Market Fund—CeFi Meets TradFi in 2025
DeFi just got a heavyweight endorsement. BounceBit—the CeDeFi protocol blurring lines between centralized and decentralized finance—has onboarded Franklin Templeton’s tokenized money market fund onto its BB Prime platform. TradFi’s playing catch-up, but at least they’re using the right playground now.
Why it matters: When a $1.6 trillion asset manager dips its toes into crypto-native yield products, institutions notice. BB Prime’s move signals that tokenized real-world assets (RWAs) aren’t just a niche—they’re becoming the bridge between crypto volatility and boring old yield.
The cynical take: Franklin Templeton probably spent more on compliance paperwork than BounceBit’s entire dev budget. But hey—progress is progress, even when it’s wrapped in red tape.
BounceBit, a CeDefi protocol and crypto staking platform, announced a strategic collaboration with Franklin Templeton, an established traditional asset manager issuing tokenized funds on public blockchains.
BounceBit runs a multi-asset strategies CeDeFi network that allows people to participate in various investment opportunities and earn yields. On the other hand, Franklin Templeton is recognized as the first conventional asset management firm to tokenize a U.S. money market fund in 2021, laying the foundation for infusing managed real asset yields into the decentralized finance ecosystem.
By launching its BB Prime platform on Franklin’s tokenized money market fund, BounceBit provides its institutional clients with a more efficient approach to invest in RWAs (real-world assets) and earn steady returns.
BounceBit Prime is now live.
Our institutional vault platform opens today with its first primary vault, built on Franklin Templeton’s @FTDA_US tokenized money market fund (BENJI). pic.twitter.com/22DnKTNV7l
BounceBit Brings Stable Yields to its CeDefi Platform
According to the data, BounceBit today officially launched its BB Prime platform on Franklin Templeton’s tokenized money market fund, the BENJI platform. With this partnership, BounceBit innovatively integrated its CeDefi capabilities with stable yields from Franklin Templeton’s U.S. Treasury bonds.
This strategic alliance highlights a significant development in BounceBit’s CeDeFi platform, as it seeks to attract both TradFi investors and crypto users by offering investment offerings that integrate real asset tokenization.
The VIRTUAL currency community is expecting steady returns from digital yield-generating assets. Today, tokenized assets are gaining popularity across the wider financial networks. They have proven to be reliable offerings in the decentralized space, functioning as a stable alternative to more turbulent crypto assets. This initiated a shift towards newer on-chain products like tokenized money market funds, which are complementary to crypto-focused products, as the way this partnership demonstrated.
By capitalizing on Franklin’s BENJI network, BounceBit offers its institutional customers access to a round-the-clock financial ecosystem that provides improved investment growth capability.
Tokenized Yield-Bearing Assets Redefining DeFi
The alliance between BounceBit and Franklin Templeton indicates a surging institutional appeal for compliant on-chain products and showcases the growing acceptability of tokenized assets as a way to enhance the effectiveness of investment productivity. BounceBit utilizes Franklin’s BENJI platform to support its network’s income productivity and interoperability, giving wider service options, an essential feature for international customers who need versatility.
On the other hand, by incorporating BounceBit into its tokenized fund, Franklin Templeton is developing its footprint to be one of the leading real-world asset providers worldwide. The alliance between these two firms indicates an important trend – investors continue embracing tokenized assets. BounceBit’s priority on real-world utility and an efficient ecosystem coincides with Franklin Templeton’s objective of broadening accessibility of advanced investment offerings.
Of late, market observers emphasize the significance of incorporating RWA, considering it a crucial trend for sustainable advancement in the decentralized world. This alliance is an important MOVE for BounceBit as it promises to widen its CeDeFi utilities and, at the same time, bring fresh new real-world opportunities for investors.
