Crypto’s Hottest RWA Projects: $ONDO, $MKR, and $ZBCN Crush Social Engagement in 2025

Move over memecoins—real-world asset tokens are stealing the spotlight. Three projects just flipped the script on crypto's social hierarchy.

The Metrics Don't Lie

While DeFi degens chase the next vaporware, $ONDO, $MKR, and $ZBCN are building actual traction. Their communities aren't just loud—they're growing exponentially while others plateau. No empty hype here, just relentless organic growth that would make your average VC's spreadsheet weep.

Why This Matters

Social volume often precedes price action in crypto's perpetual attention economy. These projects aren't just trending—they're demonstrating the kind of staying power that separates flash-in-the-pan tokens from actual ecosystems. The kicker? All three are solving real problems rather than inventing new ones for 'marketing opportunities.'

Finance's dirty little secret: sometimes the boring stuff makes money. Who knew?

According to recent data derived by LunarCrush, the most active Real-World Asset (RWA) projects are those with the highest social activity. $ONDO has the highest social dominance, with 4.09K posts and 433K interactions. This shows that the crypto community was strong and persistent in its focus on different platforms.

TOP RWA Projects by Social Activity$ONDO $MKR $ZBCN $EL $SYRUP $BKN $PROPS $OM $PROPC $PLUME pic.twitter.com/y3L34O6bGx

There was also a high engagement level on $ELYSIA, with more than 1.05 million interactions recorded and 2.83k posts. This indicates that the content posted by the followers of $ELYSIA was able to drive increased user interaction, such as comments, sharing, and reactions. Nevertheless, it has only a social share of 0.20%, which is less than $ONDO’s level of comprehensive crypto talk.

$MKR and $ZBCN Hold Consistent Presence

$MKR (Sky) and Zebec Network ($ZBCN) have an equal social dominance rate 0.30%. $MKR presented 3.64K posts, and 188K interactions, which are representative of regular appearance in conversations. Zebec Network came right after with its 3.12K posts and 292K interactions. Both of the projects are still influential within the RWA segment, as they hold a sizable share of voice within the broader crypto community.

Although $MKR and $ZBCN deal with smaller engagement volumes than $ONDO or $ELYSIA, the percentage of social dominance implies that both communities are active and engaged regularly. The stability of mentions across the social media sources denotes the long-lasting popularity and the possibility of the increase in the number of adherents.

Emerging Projects Gain Momentum

The other two eminent projects are $SYRUP and Brickken, with 2.25K and 1.77K posts posted, respectively. The $SYRUP engagement-to-post ratio is high as well, and it can be compared to $ONDO. Brickken, in its turn, is at the level of 0.15% by its dominance and 81.2 K interactions.

Propbase, Mantra, Propchain, and Plume are newer or growing RWA platforms. Although both received less than 1.6K posts each, the number of interactions indicates an upward trend. For example, Plume received 123K interactions against just 1K posts.