Canelo Álvarez Lands 1win Deal—Because Even Boxing Legends Need a Side Hustle

Fresh off his latest title defense, boxing superstar Canelo Álvarez just scored another win—this time as the new face of crypto betting platform 1win. Because nothing says ’financial diversification’ like shilling for volatile gambling tokens between rounds.

The move reeks of opportunistic timing—1win clearly banking on Canelo’s post-victory hype to whitewash their own credibility. Smart play? Absolutely. Ethical? The jury’s out—just like your funds during a blockchain congestion event.

One thing’s certain: in the circus of celebrity crypto endorsements, even pound-for-pound kings now dance for algorithmic bookmakers. Place your bets—literally—on how long before this partnership gets KOd by regulators.

1win.com proudly announced its global partnership with boxing superstar Canelo Álvarez. The news comes after Álvarez’s high-stakes historic IBF super middleweight title win. 

On May 3, 2025, Álvarez delivered a commanding performance, reclaiming the IBF belt and solidifying his status as the undisputed super middleweight champion.

Already holding the WBA, WBC, and WBO titles, Álvarez’s victory marks a major moment in boxing history—one that 1win.com is thrilled to be part of.

With this deal, 1win.com steps into Canelo’s corner not just as a sponsor but as a long-term partner. Both sides say the partnership is built on shared values like discipline, performance, and pushing limits in sport.

“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm NEAR Guadalajara to the absolute top of world boxing. A legend in and out of the ring—and now, the official ambassador of 1win. Not just because he is a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in,”“Canelo chooses victory, while 1win chooses the best!”

“I am proud to announce my official partnership with 1win—a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. Let’s take the ultimate gaming to the next level—together with 1win!”

Álvarez joins the growing roster of 1win.com’s global ambassadors, including cricket star David Warner and actor Johnny Sins. Earlier in April 2025, the brand collaborated with MMA icon Conor McGregor, reaffirming its commitment to engaging with the world’s top talents across sports and entertainment.

Founded in 2016, 1win.com is recognized for its sports betting, online gaming, and casino offerings, topped with active support of traditional sports, esports, and charity initiatives.

These days, 1win.com continues to innovate in the iGaming space as a leading crypto casino. The platform offers super-fast deposits and withdrawals in as little as 90 seconds via USDT (trc 20), setting a new standard in convenience and speed. Supported cryptocurrencies include Bitcoin, USDT, USDC, Ethereum, Tron, Litecoin, Monero, Dogecoin, Bitcoin Cash, Dash, Zcash, Stellar, Ripple, and BNB, making 1win a top choice for crypto-savvy players worldwide.

For more information, users can visit www.1win.com.

Founded in 2016, 1win is a major player in the global iGaming industry. 1win is licensed in Curaçao and complies with local regulations in several key markets. Operating across Asia, Latin America, and Africa, the platform offers a wide range of services adapted to regional audiences. 1win particularly stands out as a crypto-friendly platform, delivering secure transactions with a broad selection of digital currencies. In 2024, 1win partnered with cricket legend David Warner and actor Johnny Sins as its brand ambassadors. Earlier in 2025, Mexican professional boxer Saúl (Canelo) Álvarez joined 1win as the global ambassador.