Crypto’s Unlikely Titan: Japanese Nail Salon Amasses $3B Bitcoin Fortune

Forget Wall Street whales—the real Bitcoin heavyweights might be holding nail files instead of Bloomberg terminals.

The Unconventional Accumulator

A Japanese nail salon quietly built a $3-billion Bitcoin position while traditional finance was busy overcomparing spreadsheets. The company bypassed conventional investment channels entirely, opting for direct crypto accumulation that would make any hedge fund manager blush.

Retail Revolution in Action

This beauty industry player cuts through financial middlemen, proving Bitcoin's accessibility extends far beyond Silicon Valley tech bros and institutional traders. Their massive holdings demonstrate how borderless digital assets empower businesses of all types to participate in global wealth generation.

Market Implications

The salon's staggering crypto success story exposes how traditional finance continues underestimating Bitcoin's real-world adoption—while manicurists outpace analysts in portfolio performance. Sometimes the smartest money isn't wearing a suit.

Convano’s Bold Three-Phase Strategy

Convano has already raised ¥4.5 billion through corporate bonds and used the funds to purchase 365 BTC. Taiyo Azuma, who leads the company’s bitcoin strategy office, said the goal is clear: 2,000 BTC by the end of 2025, 10,000 BTC by August 2026, and 21,000 BTC by March 2027.

Shares of the company have soared since the announcement. The stock is up over 220% in the past month and an extraordinary 1,414% since the start of the year.

Investors appear to be treating Convano’s stock as a direct gateway to crypto exposure, a pattern seen before with other public companies tied to crypto.

コンヴァノがブルームバーグに取り上げられました。ありがたいことに、徐々に国際的な認知が広がっているのを感じています。私たちの目標は明確。2027年3月までに「21,000 BTC」を獲得し、世界有数のビットコイン保有企業になることです。 https://t.co/cLC1Ew6ZdA

— 東 大陽 | コンヴァノ取締役（6574） (@MotokiyoA) August 30, 2025

Yen Weakness Drives Crypto Move

The motivation behind this sudden pivot goes beyond chasing market hype. According to Azuma, the persistent weakness of the yen against the dollar has pressured wages and raw material costs for Convano’s Core business.

The currency has lost around 20% of its value over the past decade. Bitcoin, Azuma argued, offers protection as a long-term store of value during uncertain times.

“We started to think about Bitcoin because of persistent yen depreciation and geopolitical risks,” he said.

Convano’s management also pointed to the benefit of crypto volatility, claiming that price swings allow for more accumulation opportunities while also creating favorable conditions to grow the portfolio.

Not everyone is convinced the plan can last. Matthew Sigel, head of digital assets research at VanEck, warned that these kinds of treasury strategies rest on “shaky ground.”

「ビットコインの価格が下がると困りませんか？」

取材でよく聞かれますが実は”むしろ逆”です。

なぜコンヴァノはBTCの価格が下がると嬉しいのか、

①価格が下がると枚数を多く積める ②ボラティリティが高いほど収入が増える ③「低レート×高ボラティリティ」が最適 ④実務ではリスクを管理… pic.twitter.com/EIHJN2XetV

— 東 大陽 | コンヴァノ取締役（6574） (@MotokiyoA) August 15, 2025

He pointed out that when company stocks trade above the net value of their BTC holdings, issuing new shares creates premiums.

But once stock prices fall closer to the actual value of Bitcoin owned, dilution sets in. “That is not capital formation. It is erosion,” he said.

Meanwhile, other Japanese firms are already DEEP in Bitcoin accumulation. Metaplanet, once a hotel operator, has secured nearly 19,000 BTC, placing it among the top 10 global holders.

According to Bitcoin Treasuries, seven publicly listed firms in Japan now rank among the 100 largest Bitcoin-holding companies worldwide.

Featured image from Unsplash, chart from TradingView