Espresso to Ethereum: Spain’s Coffee Titan Pours $1.17B Into Bitcoin—Brewing a Crypto Storm

Wake up and smell the volatility—Spain's largest coffee empire just wired $1.17 billion into Bitcoin. The move shocks traditional finance like a double-shot of regulatory espresso.

Beans to Blocks: A Caffeinated Pivot

No half-measures here. The company's treasury now holds more BTC than some small nations—liquidating cash reserves faster than a barista during rush hour.

Market Percolates With Speculation

Traders scramble as the announcement sends ripples through both crypto exchanges and commodity markets. Analysts whisper about 'hedging against inflation' while secretly eyeing the 24/7 trading cycle.

The Bitter Aftertaste?

Skeptics mutter about corporate trend-chasing—after all, this is the same industry that once thought pumpkin-spiced NFTs were a good idea. But with $1.17B on the line, the house isn't serving decaf.

A Bold Treasury Shift

According to a filing with BME Growth, Vanadi will make Bitcoin its main reserve asset. The company plans to stack up large amounts of BTC alongside its espresso machines.

Shareholders approved the plan with clear votes. Now Vanadi aims to match companies like Strategy, which holds over 200,000 BTC, and Metaplanet in Japan.

SPANISH COFFEE CHAIN PLANS TO BECOME SPAIN’S BIGGEST bitcoin TREASURY WITH $1B+

– Vanadi Coffee, a small Spanish café chain, approved a plan to invest nearly $1.17 billion in Bitcoin.

– The move, greenlit by shareholders on June 29, pushes the Alicante-based firm into the… pic.twitter.com/i9Cs4NYqlY

— BSCN (@BSCNews) June 30, 2025

Early Bitcoin Purchases And Stock Surge

Based on reports, Vanadi has already bought 54 BTC, worth around €5.8 million at current rates. Its stock price shot up more than threefold in June after the news broke.

Investors seem hungry for businesses that use crypto in their cash piles. That rally shows how much appetite there is for digital assets right now.

Vanadi runs six coffee shops in and around Alicante. The chain reported a 2024 operating loss of €3.3 million, up 15.8% from the year before. Rising coffee costs and fierce competition have squeezed its margins.

Management even turned down a €50 million offer from a local consultant before talking to Alpha Blue Ocean, which had teased a €1.5 billion fund for 15 companies.

Analysts warn that Treasury-grade crypto moves demand DEEP know‑how. Vanadi’s leadership has little history in crypto markets or big balance‑sheet plays. Spikes and crashes in Bitcoin could hit the firm hard.

Regulators in Spain still treat digital assets with caution. Any slip‑up might lead to fines or forced asset sales.

Several companies around the globe – from Bakkt in the US to Tesla – have dipped into Bitcoin. Vanadi stands out for betting its future on a café chain’s balance sheet. A €1 billion war chest dwarfs its store network and current losses.

If Bitcoin climbs sharply, Vanadi could turn a massive profit. But if markets sour, the chain may struggle to keep its doors open.

Vanadi’s MOVE shows how far corporate finance has shifted toward crypto. It also raises fresh questions about focus and expertise. While some investors are cheering, others are watching nervously. Either way, this tiny coffee chain has made a big name for itself in the Bitcoin world.

Featured image from Unsplash, chart from TradingView