Trump Media Goes All-In on Bitcoin: $2.5B Treasury Reshapes Crypto Landscape
Trump Media just dropped a bombshell—allocating $2.5 billion to Bitcoin as corporate treasury reserves. The move signals aggressive confidence in crypto despite Wall Street’s lingering skepticism.
Market impact: Bitcoin prices surged 8% post-announcement as institutional FOMO kicks in. Analysts call it "the ultimate hedge against fiat volatility"—or reckless speculation, depending on who’s buying the champagne.
Behind the headlines: The purchase dwarfs MicroStrategy’s recent buys, making Trump Media the largest public company Bitcoin holder overnight. Cynics note the timing—just before quarterly earnings—but crypto natives see it as validation of Bitcoin’s store-of-value thesis.
Finance jab: Meanwhile, traditional asset managers are still trying to explain why their gold ETFs are underperforming Bitcoin by 300% this year.
Trump Media Expands Into Bitcoin
Devin Nunes, CEO of TMTG and a former Republican representative, remarked, “We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets.”
Nunes further described this bitcoin investment as a pivotal step in defending the company against financial institutions that may impose discriminatory practices on Americans and US businesses.
Nunes also highlighted that the acquisition WOULD enhance synergies related to subscription payments, a proposed utility token, and other financial transactions across Truth Social and the company’s streaming platform, Truth+. The company anticipates that the fundraising efforts will conclude by Thursday.
Beyond this, the move signals a growing interest in cryptocurrency from TRUMP and his family’s business ventures, which have seen setbacks in recent years.
Shares Of TMTG Drop Despite Initial Surge
The Trump family has previously supported various crypto initiatives, including World Liberty Financial (WLFI), while Eric Trump co-founded American Bitcoin, which recently announced plans to go public.
Just days before his inauguration back in January, President Donald Trump launched his own cryptocurrency, TRUMP, which ROSE from below $10 to beyond $70 in just 24 hours on the heels of major excitement surrounding this launch.
However, this foray into the crypto space has raised ethical and conflict-of-interest concerns within Washington. As reported by Bitcoinist last week, the President hosted a Gala dinner at his Virginia golf club for top holders of his memecoin, which prompted protests outside the venue.
For TMTG, the decision to invest in BTC represents a new direction for the company, which has primarily relied on advertising revenue from Truth Social. In December, Trump transferred his stake in the company to a trust managed by his son, Donald Trump Jr., who is also a board member.
Following the announcement of the new Bitcoin treasury, shares of TMTG, trading under the ticker “DJT,” initially surged in early trading but later fell by more than 5%.
Bitcoin, on the other hand, has managed to regain the $110,000 after a slight pullback below the $109,000 mark to open the week. Still, the market’s leading cryptocurrency holds gains of over 16% on the monthly time frame and 56% year-to-date (YTD).
Featured image from DALL-E, chart from TradingView.com
