Ethereum Treasury Bitmine Bets $200M on MrBeast’s Company in Blockbuster Move
Ethereum's institutional treasury arm just dropped a nine-figure bet on mainstream creator economy disruption.
The $200 Million Signal
Bitmine, the treasury management entity for the Ethereum ecosystem, is deploying capital at a scale that makes traditional VC rounds look like pocket change. The target? The corporate empire of YouTube phenom MrBeast. This isn't about sponsoring a burger chain or a chocolate bar—it's a strategic equity play into one of the digital era's most potent audience machines.
From Memes to Mainstream M&A
The move signals a tectonic shift in how crypto-native capital allocates its war chest. No longer content with funding the next DeFi protocol or NFT marketplace, these treasuries are hunting for convergence—points where massive, engaged web2 audiences can be bridged into tokenized economies. It's a bet on attention as the ultimate hard asset.
The Cynical Take
Because nothing says 'prudent fiscal management' like a decentralized network's treasury betting two hundred million dollars on a guy famous for giving away Lamborghinis. Wall Street analysts are probably updating their 'irrational exuberance' PowerPoint slides as we speak.
This capital injection blurs the lines between internet culture and high finance. It proves crypto's institutional players aren't just building parallel financial systems—they're buying stakes in the very attention engines that could populate them. The gamble isn't on technology alone, but on the human networks that give it meaning and scale. When the dust settles, we'll see if this was visionary bridge-building or just a very expensive viral marketing campaign.
Bitmine Is Making An Investment In MrBeast-Owned Firm
As revealed in a press release, Bitmine Immersion Technologies is investing $200 million into Beast Industries in a deal that’s expected to close on or around January 19th.
Originally a cryptocurrency mining-focused company, Bitmine pivoted into being an ethereum treasury company in mid-2025. Since then, the firm has aggressively accumulated ETH and established itself as the second largest digital asset treasury in the world behind Strategy.
Now, it seems Bitmine is looking to diversify with the Beast Industries move. Beast Industries is an entertainment company founded and led by Jimmy Donaldson, the personality behind MrBeast.
MrBeast is the most subscribed channel on YouTube with more than 460 million subscribers. “MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Thomas ‘Tom’ Lee, Bitmine Chairman.
In December, Beast Industries revealed a new financial services platform. Now, with the Bitmine investment, Jeff Housenbold, Beast Industries CEO, has hinted at a collaboration with Bitmine for the platform.
Housenbold noted:
Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.
Bitmine has set a long-term goal of acquiring 5% of the Ethereum supply for its treasury. According to a Monday press release, the company’s holdings have grown to around 4.17 million ETH, equivalent to 3.45% of the cryptocurrency’s total supply in circulation.
Thus, the firm is still some ways from its 5% target, but considering that it only started accumulating ETH half a year ago, its progress is significant. Bitmine’s momentum could, however, soon face a structural obstacle.
Bitmine currently has a 500 million share authorization and the company is looking to increase the cap via a shareholder vote. “Bitmine charter has an unusual feature requiring 50.1% of all shares outstanding to support a share increase,” said Lee. “This is an extremely high bar and thus, makes it very difficult to get an authorized share increase.”
The proposal will be discussed at the firm’s annual stock meeting, scheduled for January 15th, with the remaining votes tied to in-person participation after remote voting channels were closed earlier this week.
Ethereum Price
Ethereum has witnessed a notable jump over the last week as its price has surged nearly 7% to the $3,300 level.
