Dogecoin Goes Mainstream: Major Food Chain With 4,000+ Locations Now Accepts DOGE Payments

From meme to mainstream—Dogecoin just scored its biggest retail adoption yet.

The Tipping Point Arrives

A food industry giant spanning over 4,000 locations worldwide flipped the switch on DOGE payments this week. Suddenly, buying lunch with cryptocurrency doesn't sound so futuristic anymore.

Mass Adoption in Real Time

Watch traditional payment processors scramble as Dogecoin bypasses legacy systems entirely. The move signals a fundamental shift in how businesses approach digital currency integration—no longer just experimental, but operational at scale.

Meanwhile in traditional finance...

Banking executives are probably still trying to figure out blockchain while a meme coin quietly eats their lunch. Literally.

InKind To Integrate DOGE Payments Across The Food Chain

According to a press release on Tuesday, House of Doge has signed a letter of intent with inKind, a nationwide hospitality payments and rewards platform with over 3 million app users. The partnership will make Dogecoin the first cryptocurrency accepted across InKind’s large-scale restaurant network. 

Once implemented, dogecoin holders will be able to use the inKind app to pay for dining, drinks, and hospitality experiences at more than 4,750 restaurants, cafes, bars, and nightclubs across the United States. This collaboration marks a major milestone in both cryptocurrency and meme coin adoption, giving DOGE tangible utility for daily transactions as it integrates seamlessly into an established hospitality ecosystem for everyday users.

The integration is supported by the recent merger of Brag House Holdings, Inc. and House of Doge, which provides the operational and technological infrastructure needed to make Doge payments possible at scale. According to Marco Margiotta, CEO of House of Doge, the partnership not only enables Dogecoin to enter the $1.5 trillion US hospitality market but also provides the meme coin’s community with real, everyday utility for their holdings. 

InKind’s platform, known for connecting restaurants with loyal patrons through prepaid dining credit and rewards, will reportedly offer additional incentives for crypto enthusiasts to adopt Dogecoin for real-world use. The partnership is also expected to create potential recurring revenue through merchant processing fees. By enabling DOGE payments in such a wide-reaching network, House of Doge aims to strengthen the currency’s practical relevance while encouraging more users to engage with the digital asset.

House Of Doge Pushes For Global Dogecoin Adoption

In addition to expanding payments, House of Doge is advancing Dogecoin adoption on a global scale through its upcoming NASDAQ listing via a recent merger with Brag House Holdings. Analysts report that the strategic MOVE provides the merged entity with $50 million in capital to develop further real-world DOGE payment infrastructure across restaurants, gaming, and entertainment. 

It also positions DOGE within a structured financial ecosystem supported by institutional expertise, data insights, licensing, and treasury management, including 837 million DOGE (approximately $159 million at current levels) in custody. The NASDAQ listing WOULD signify a pivotal moment for Dogecoin, blending grassroots meme coin energy with institutional innovation. The merger also equips House of Doge with tools to scale Dogecoin adoption globally, driving both liquidity and utility in various sectors.