XRP Outshines Every Asset in Thailand This Year—Even Bitcoin

Move over, Bitcoin—XRP just stole the spotlight.

Thailand’s 2025 crypto performance rankings are in, and Ripple’s native token didn’t just lead the pack—it dominated it. While Bitcoin flirted with all-time highs and Ethereum chugged along predictably, XRP surged past every single tradable asset in the Thai market.

No small feat in a country where regulatory clarity remains… let’s call it ‘aspirational.’

Local traders, long accustomed to volatile markets and regulatory whiplash, now face a new reality: the old guard isn’t always the safe bet. Sometimes it’s the token your fund manager told you to avoid.

Is this a fluke or foreshadowing? Only the charts—and maybe a few well-timed regulatory nods—will tell.

Why Does Thailand Love XRP?

The Thai government has conducted a few experiments in the crypto industry, launching a major payments platform and tokenizing its sovereign debt bonds. This reflects a healthy appetite for crypto investment among Thailand’s people, who are apparently showing favorability towards XRP.

According to a report from Thailand’s Securities and Exchange Commission, XRP outperformed all major asset classes in the country, soaring 390% year-on-year in August. It outmatched leading tokens like BTC and ETH alongside traditional commodities like gold.

Thailand’s appreciation for XRP is important for several reasons. It signifies a committed local market for this asset; the SEC reported that XRP was the country’s most profitable asset for nine straight months this year.

Dogged Retail Enthusiasm

XRP’s token value spent most of the last ten months in a slump, but this apparently didn’t deter Thailand. To be clear, there hasn’t been any major price collapse, but it’s very interesting that this loyalty remained through extended market doldrums:

This XRP trade volume was not just a quirk of the international financial system, as retail investors made the largest share of activity in Thailand.

In August, monthly trading volume ROSE to around $8.2 billion, and retail traders contributed to 42% of this sum. Compared to institutions, foreign investors, etc, grassroots loyalty is the dominant force.

Contrast this performance to XRP in the US. Although REX-Osprey’s new XRP ETF made a huge splash in this market, this success had basically no impact on token prices or trade volume.

Institutional capital has done a lot to boost crypto’s prominence, but retail trade volumes are very crucial.

Notably, XRP is a favorite for debanked individuals across Thailand, preferring the popular token over classics like BTC. As the altcoin’s ecosystem develops, this preference could be a strong asset for Ripple’s future plans.

If it can identify and replicate the factors that make XRP so popular here, that could FORM the basis of future marketing strategies.