Crypto Scammers are Targeting UK Media to Promote Fake Projects—Here’s How They’re Doing It
Crypto fraudsters are hijacking British media credibility to push bogus investment schemes—and they’re getting scarily good at it.
How the Scam Works
Fraudsters impersonate journalists, pay for sponsored content, or even compromise legitimate ad accounts to run fake crypto promotions. They dangle absurd returns—think “200% in two weeks”—preying on both new and desperate investors.
Why UK Media?
Trust. British outlets carry weight—scammers know a Financial Times or BBC logo adds instant legitimacy. They’re exploiting that reputation to bypass skepticism, targeting audiences already nervous about missing the next bull run.
The Aftermath
Victims pour life savings into fake tokens or phishing links, only to watch “projects” vanish overnight. Recovery’s near impossible—crypto’s decentralized nature means stolen funds are often gone for good.
Regulators? Still playing catch-up. The FSA warns, but enforcement lags behind innovation in fraud. As one sardonic city trader put it: “If only legitimate investments came with fake news endorsements—maybe then they’d actually perform.”
New Scams Hit the UK
The UK has dealt with social media crypto scams for several years now, and a new wave of operations is cropping up. In recent days, both the BBC and local Welsh media outlets have reported on a disturbing new trend: impersonating the publications themselves.
“There are fake articles circulating which appear to be news pieces encouraging people to invest in cryptocurrency schemes. One of these articles has been designed to look as if it is on WalesOnline. It is being promoted on Facebook and claims that the scheme is backed by the Welsh Government,” claimed David James, Editor at WalesOnline.
Essentially, these hackers run phony token advertisements or scam warnings, which are made to look like they’re from the UK government or respected media institutions. They include further details like fake quotes or footage to help sell the illusion.
Devastating Social Engineering Tricks
Recently, plenty of crypto criminals have used fake website clones to lure potential victims. This tactic is certainly a global trend. One UK operation, though, is a particularly insidious scam innovation. It used information from a data breach to target victims, which is also fairly common. However, criminals combined them in a truly novel way.
The scam consisted of a fake BBC warning describing the data breach. A user might be vaguely aware that their data has been compromised, and then see a “news bulletin” describing the incident. This report WOULD urge the victim to act quickly to protect their tokens.
In actuality, this hasty action would enable hackers to drain the target’s wallets. UK law enforcement reported that this nasty scam technique stole £2.1 million from a single victim. Moreover, police haven’t been able to trace the funds yet.
Whether you’re in the UK or anywhere else, crypto scams are omnipresent and constantly evolving. If this strategy proved successful in one country, it could quickly multiply and attack targets all around the world. Readers are urged to exercise caution in protecting their assets.
