Base’s Jesse Pollak Champions On-Chain Creator Coin Index—Here’s Why It Matters

Base protocol lead Jesse Pollak is rallying crypto’s trenches to back a radical new on-chain creator economy play—and Wall Street won’t see it coming.

The Creator Coin Gambit

Pollak’s push for an on-chain index of creator tokens could flip the script on how value flows in digital content. No middlemen, no legacy platforms skimming 30%—just creators and communities trading value peer-to-peer.

Why Base?

With its low-fee Ethereum L2 infrastructure, Base is positioning itself as the go-to chain for microtransactions and social finance experiments. The move signals a broader shift: crypto’s infrastructure builders are betting big on creator-driven economies.

The Cynic’s Corner

Meanwhile, traditional finance is still trying to mint ‘creator ETFs’ with 2% expense ratios—proof that old money will always find a way to overcomplicate (and overcharge for) what crypto solves elegantly.

On-Chain Creator Coins as a New Investment Frontier

Jesse Pollak’s remarks, shared on X (Twitter), kicked off a discussion about the financial infrastructure needed to back what some see as the next frontier of crypto, the on-chain creator economy.

“Who is going to be the first fund to take a scaled (e.g. $5m+) long hold position in an index of on-chain creators? Seems like a relatively no-brainer opportunity to win as the on-chain creator economy grows,” Pollak wrote.

The post drew immediate engagement, with OctaneAI CEO Matt Schlicht asking about the prospective starting point for such an initiative.

I WOULD pick an overall $ spend, then come up with some rough heuristics for what a high potential creator coin looks like (eg audience, content quality, commitment to it, etc), then allocate across all existing creators that fit it and build tooling to buy into new ones early

The idea echoes traditional venture allocation frameworks such as US treasuries going on-chain and the S&P 500 doing the same on Avalanche via Centrifuge.

However, in Pollak’s case, the application is to individual content creators who tokenize their output or influence via on-chain assets.

According to the Base chain executive, each creator should have a primary token that ties to their content coins.

“One creator coin that is paired with every piece of content coin,” he explained, in response to questions about the structure.

The comments align with Pollak’s vision of turning Base into the foundational LAYER for on-chain culture and content.

BeInCrypto reported that Base’s vision is to expand the on-chain creator ecosystem, fostering virality and creativity. It also aims to lower the barrier for non-crypto users to engage with blockchain technology.

everyone should be able to make a living onchain pic.twitter.com/850YQG46gI

BeInCrypto also reported Jesse Pollak’s view on content coins, citing the potential to empower creators without reliance on speculative communities.

Meanwhile, indexing creator coins could signal a new investment category in crypto, going beyond protocol tokens and toward individuals or communities with influence.

Nevertheless, while creator coins are not new, large-scale investment and valuation infrastructure remain underdeveloped.

Pollak’s push may be an early effort to change that. His approach borrows from venture capital and meme coin mechanics. However, it targets long-term exposure to a growing sector.

It also mirrors the early days of NFT indexing, but with creators as the anchor rather than digital art or collectibles.

With content coin experiments already live on Base and a wave of new creators testing token-based economies, funds that MOVE early may help shape and capitalize on the emerging on-chain attention economy.