BREAKING: Jack Dorsey’s Square Accelerates Bitcoin Adoption—Now Onboarding Merchants for Crypto Payments

Square doubles down on crypto—merchants get front-row seats to the Bitcoin revolution.

No more waiting. Dorsey’s fintech disruptor is rolling out Bitcoin payment infrastructure to businesses—finally making 'crypto accepted here' more than a meme.

Why it matters: Mainstream adoption isn’t coming—it’s already here. While Wall Street hedgies still debate ETFs, Square’s moving actual money on-chain.

The kicker? Merchants get instant fiat conversion—because volatility still scares retailers more than the Fed’s money printer.

One step closer to ditching card networks—and their 3% vig—for good.

Bitcoin To Enter the US Retail Sector

This move follows months of internal development and testing. Merchants can now choose to receive bitcoin directly or convert it to dollars at the point of sale. 

The integration uses Square’s existing infrastructure, requiring no additional hardware.

boom.

today we're onboarding our first few @Square sellers for the new native bitcoin acceptance experience

this is the way!

Square, a business unit of Block, serves over 4 million sellers and processes more than $200 billion in annual payment volume. The scale of this merchant base positions Square as a potential catalyst for mainstream Bitcoin use in US commerce.

Bitcoin adoption at the business level has remained limited despite growing institutional interest. 

Meanwhile, Square’s integration removes many past hurdles, including high fees, slow confirmations, and volatility risk. It offers a near-instant, low-cost payment experience while keeping Bitcoin in its native form.

Also, the development comes during a strong Bitcoin bull cycle. The asset trades above $118,000 after hitting new highs in 2025, driven by ETF inflows and growing institutional demand. 

Square’s merchant feature could extend that momentum to the consumer economy.

Jack Dorsey, a vocal Bitcoin advocate, has long supported the idea of Bitcoin as a native internet currency. The ability to use BTC for everyday purchases, without needing third-party apps or conversion steps, brings that vision closer to reality.

If adoption scales, this could mark a shift from speculative use to real-world utility. Bitcoin WOULD transition from a store of value to medium of exchange. This was an early goal of Satoshi’s whitepaper.

For now, Square’s merchant rollout is limited, with broader availability expected in 2026. But the onboarding has begun. 

And with it, Bitcoin may be taking its first practical steps into everyday US retail.