Cookie Snaps: The First Creator Network Stages a Decentralized InfoFi Revolution

Once left for dead, the original creator economy protocol just roared back—this time with teeth. Cookie Snaps isn’t playing nice with legacy finance gatekeepers.

The comeback kid of decentralized InfoFi

Forget Web2 middlemen skimming 30% off creator payouts. This reboot cuts out rent-seeking platforms entirely, handing content monetization directly to communities through tokenized engagement. No VC-approved ’community guidelines’ here—just code-enforced revenue splits.

Wall Street won’t like this one bit

While traditional finance still struggles to tokenize T-bills, Cookie’s infrastructure already lets creators collateralize future revenue streams. Take that, BlackRock. The protocol’s native governance token reportedly surged 400% since January—because nothing terrifies bankers faster than artists getting yield-bearing balance sheets.

Of course, the real test comes when the first meme-coiner defaults on their debt obligations. Until then? Let the decentralized creator economy games begin.

The new release of cookie.fun v1.0 represents a significant expansion, opening up access to social data for all crypto projects, whereas previous versions focused exclusively on AI agent projects. According to platform documentation, the upcoming non-alpha v1.0 will further expand to include comprehensive trading and onchain data for the entire crypto ecosystem, creating a complete analytics suite, which will require 100k $COOKIE lock-up to access the premium version data and analytics. Currently, the platform’s integrated trading, onchain, and social metrics visualization is available only for AI agent projects.

Unlike open platforms that may suffer from content farming and artificial engagement, Cookie Snaps maintains its exclusive approach: to participate in Snaps campaigns, users must have their network strength assessed. Those lacking sufficient influence and not being cookie.fun premium users, are not granted access as of now. This exclusive community ensures all participants bring authentic value to the ecosystem, while bots and Sybil attacks are minimized.

Background: Cookie Affiliate’s History

Cookie Affiliate launched as one of the first comprehensive Key Opinion Leader (KOL) networks in the crypto space. The platform scored X users based on content quality and network strength for the $COOKIE airdrop and provided investment opportunities to users with high social scores. Participants were rewarded with the first creator-only airdrop of $COOKIE at the token’s TGE in June 2024, after which the platform allowed them to find KOL round deals with pre-TGE projects. The new Cookie Snaps platform builds upon Cookie Affiliate’s legacy to leverage its strong creator network and decentralize InfoFi.

Who noticed the Cookie3 Affiliate platform launch last month?

With just word of mouth, we gathered 17K+ KOLs and 320M+ total followers on the platform (and the numbers keep growing!).

Check out the @C3_affiliate Twitter and more launch stats below!pic.twitter.com/t2MLT3dVl8

Market Context: Challenges with Kaito Yaps solved by Cookie Snaps

Recent data indicates that users of platforms like Kaito have expressed concerns about several aspects of the current crypto social analytics landscape:

• Transparency issues in how engagement is scored
• Content farming through repetitive, low-quality posts
• Inflated metrics that may not reflect genuine interest

These challenges have led to what some observers describe as a “farming” environment, where the primary goal is generating high point totals rather than providing valuable insights. According to their docs, Cookie Snaps poses as an alternative to Kaito, emphasizing the ‘loyalty’ factor in scoring. It promotes users who focus their X activity around a smaller number of projects rather than shilling all projects with active campaigns, which is an issue seen in Kaito.

Kaito has made CT a much shittier place. Discussion quality has gone down, outrage marketing has further gone up. You can really tell which people are performing for the algorithm.

If you’re reading this – you know who you are.

Sorry I know you all love Kaito but this timeline is getting pretty dumb. The dumbest posts get the most engagement these days. pic.twitter.com/sdfJvHlG2L

Kaito x @virtuals_io partnership announced

Condolences to community…

Unfortunately, @KaitoAI’s algorithm concentrates all points around a small group of people.

*Low effort is being made to correct algorithm. Unfortunately. pic.twitter.com/G3AvkMWqyq

Top Yappers in Kaito’s mindshare & with the highest positive Kaito sentiment appear more than 10 yapper leaderboards, indicating rewards-driven approach to posting about projects on CT.

Cookie Snaps: Features and Approach

The rebranded Cookie Snaps platform introduces several features that distinguish it from the competition:

• A points system (SNAPS) that factors in content quality, engagement sentiment, and user loyalty;
• Project-specific leaderboards with airdrop rewards for engaged users;
• Loyalty metrics that reduce rewards for users who promote too many projects simultaneously;
• Free analytics access for Snappers;
• Data coverage for all crypto projects, not only those running campaigns;

“The combination of mindshare and sentiment allows users to see the full context of who talks about what projects and how,” according to documents describing the platform.

Cookie Snaps vs. Kaito: Platform Comparison

As cookie.fun v1.0 alpha with Cookie Snaps enters a market where Kaito Yaps has established a significant presence, their different approaches to similar problems become apparent. Cookie’s methodology offers several structural advantages that directly address the pain points identified by users in the current social analytics landscape:

The platform’s multi-factor scoring system incorporates sentiment analysis rather than simply tracking volume, providing a more nuanced understanding of market perception. By penalizing users who attempt to promote too many projects simultaneously (through its loyalty metric), Cookie Snaps actively discourages the content farming behavior that has led to quality concerns on other platforms.

Cookie’s free access to analytics for all users also stands in stark contrast to Kaito’s $1,000 monthly subscription model, making comprehensive data more accessible to the broader community. This transparency extends to data coverage, with Cookie providing insights on all projects rather than only those running campaigns, offering a more complete market view.

A side-by-side comparison highlights these fundamental differences:

Integration with cookie.fun analytics

Cookie Snaps functions as a component of cookie.fun, which aggregates trading, onchain, and social data for crypto analysis. Cookie.fun v1.0 alpha integrates the elements of “Cookie DEEP Research,” which the team has been building since November 2024. In the newly released version of the platform, Cookie Deep Research provides real-time summaries on projects’ and opinion leaders’ data as well as smart feeds of trending posts.

This integration potentially provides additional context for users evaluating crypto projects beyond pure social engagement metrics and could be particularly valuable for VCs, traders, and analysts assessing market sentiment.

Access Model and Future Developments

Cookie Snaps implements a selective access approach:

• Users must log in with Twitter to assess their network strength.
• Those with insufficient influence don’t get access.
• Each approved user receives a limited number of invites to distribute to their network.

According to sources familiar with the platform’s development, Cookie Snaps may eventually incorporate elements from the original Cookie Affiliate, including potential investment opportunities for top supporters of pre-TGE projects.

Additionally, the platform is reportedly ready to introduce wallet activity scoring, which could reward users who demonstrate active onchain engagement rather than solely social media participation. Whether wallet scoring will be part of the Snaps campaign will depend on the goals and requirements of projects launching their campaigns on Cookie Snaps.

Market Perception: Token Valuation Perspective

Industry analysts examining the token economics of both platforms have noted a potential valuation discrepancy between $COOKIE and $KAITO. Despite Cookie’s pioneering role in the space and more comprehensive feature set, $COOKIE currently trades at what many consider an undervalued position relative to $KAITO.

This valuation gap appears particularly notable when considering Cookie’s broader utility within the cookie.fun ecosystem, its multi-dimensional scoring approach, and its historical position as the first comprehensive KOL network in the space. As more users and projects become aware of the platform’s relaunch and expanded capabilities, market observers suggest this valuation discrepancy could correct over time.

$KAITO is sitting at $1.9B FDV

Meanwhile, $COOKIE is still at just $190M FDV
Same AI + Mindshare + data narrative.

Massive demand ahead.
If $COOKIE even catches a fraction of $KAITO’s run…

We’re talking $1B–$1.5B potential, easy.
Undervalued? You tell me. pic.twitter.com/k2Bdl9dxfc

I just added $COOKIE | @cookiedotfun

Been thinking a lot about how #InfoFi might be the sleeper narrative this year.

Kinda like how #DePIN was in 2023, quiet at first, then everywhere.$KAITO already front-ran the narrative at $1.7B FDV.
But $COOKIE? Still early, still small:… pic.twitter.com/cFZntQKC5M

What This Means for the InfoFi Landscape

Cookie Snaps’ return illustrates the ongoing evolution of crypto social analytics and what industry observers have termed “InfoFi” platforms. By focusing on a combination of data points beyond simple engagement metrics, Cookie Snaps represents an alternative approach to evaluating crypto social activity.

As the first platform of its kind returns, the effectiveness of different models in identifying genuine engagement versus content farming will likely determine which platforms gain industry adoption. Cookie Snaps’ emphasis on quality over quantity metrics positions it as a distinct option in this growing market segment, potentially addressing the very issues it foresaw when it first pioneered the concept.

Cookie DAO, the organisation behind cooke.fun and Cookie Snaps has further teased that the current release is only phase one of decentralizing InfoFi and that further developments include decentralizing how rewards are set and distributed within communities.

About cookie.fun

Cookie.fun is a comprehensive crypto analytics platform that shows the bigger picture for tokens by combining trading, onchain, and social data analysis. Initially focused on AI agent projects, cookie.fun has expanded with its v0.9 release to cover the entire crypto ecosystem. The platform provides users with “Cookie Deep Research” summaries offering real-time insights on projects and key opinion leaders.

Cookie.fun stands out through its transparent approach to data, making analytics accessible to all approved users rather than hiding insights behind expensive subscriptions. The platform recently reintroduced Cookie Snaps (formerly Cookie Affiliate), its pioneering KOL network system, which incorporates advanced metrics like sentiment analysis and loyalty scores to encourage authentic engagement in the crypto space.

By providing this integrated view of market activity across multiple data dimensions, cookie.fun aims to help traders, VCs, analysts, and everyday users make more informed decisions based on a complete contextual understanding of crypto projects.

About Cookie DAO

Cookie DAO is a specialized data LAYER for AI agents and builders in the crypto ecosystem. Founded with the vision of providing comprehensive, reliable data for the future of decentralized operations, Cookie DAO creates the infrastructure that enables AI agents to perform sophisticated on-chain activities with proper context. The organization focuses on aggregating, processing, and contextualizing crypto data across trading patterns, on-chain metrics, and social engagement, making this information accessible and actionable for both human analysts and automated systems.

Cookie DAO’s technology underpins the cookie.fun platform while providing the essential data foundations that allow AI agents to make informed decisions in an increasingly complex crypto landscape. By building this crucial layer of intelligence, Cookie DAO aims to bridge the gap between raw blockchain data and meaningful insights, supporting a future where AI agents can autonomously navigate the crypto space with the same contextual understanding previously limited to human experts.