CoinMarketCap Jumps into Launchpad Game with Aster Token Airdrop—Because the World Needed Another Exchange Token
Crypto’s favorite price-tracking platform is now playing issuer. CoinMarketCap just unveiled its own token launchpad—and it’s kicking things off with a classic ’free money’ ploy.
The Aster airdrop promises early adopters a slice of the platform’s new ecosystem. Because nothing boosts engagement like the dopamine hit of unearned tokens.
Behind the scenes: This move puts CMC in direct competition with Binance Launchpad and CoinList. The play? Leverage their 50M+ monthly visitors into a captive DeFi audience.
Proceed with caution: History shows 78% of exchange tokens underperform BTC within 12 months. But hey—this time it’s different, right?
CoinMarketCap Enters the Launchpad Race
In the crypto industry, CoinMarketCap is practically a household name in blockchain data and analysis. Today, however, it’s branching out with CMC Launch, a new platform for pre-TGE cryptoassets.
Essentially, this means that CoinMarketCap has now entered an increasingly competitive and crowded market with popular players like Pump.fun, PancakeSwap’s SpringBoard, and more recently, Raydium’s LaunchLab.
Aster is the first TGE project to debut on CMC Launch with its AST token airdrop.
“The crypto space is packed with thousands of projects all competing for attention. CMC Launch helps new projects connect directly with users who are actively looking for the next big thing. As the ‘Home Of Crypto,’ we’re thrilled to welcome Aster as our first CMC Launch project and introduce them to our global community,” claimed Rush Lu, CEO of CoinMarketCap.
CoinMarketCap isn’t the first data analysis platform to branch out like this; Arkham Intelligence launched its own perpetual futures exchange last year. Although Aster is also a perpetuals exchange, nothing currently suggests that it’s entering a long-term partnership with CoinMarketCap.
According to CoinMarketCap’s press release, Aster was chosen as CMC Launch’s first project for several reasons. Backed by YZi Labs, an independent Binance spinoff, Aster aims to reimagine the perpetuals exchange ecosystem with non-custodial trading, minting and staking, sturdy infrastructure, and more.
It’s currently available on BNB Chain and Arbitrum, with plans to grow to other blockchains.
CMC Launch is LIVE!
Experience the next-gen perpetual DEX with @Aster_DEX —our first featured project!
Aster combines the best of both worlds: simplicity for newcomers and power for pros, all in one sleek platform. With $300M+ TVL and support from major partners, Aster is… pic.twitter.com/yckFuspoA7
After finishing the Aster airdrop, CoinMarketCap plans to scout out other promising pre-TGE crypto projects. It will employ stringent quality standards in this process. Aster has already established a dedicated following, ideally helping the AST launch gain traction.
CoinMarketCap estimates that it has over 70 million monthly users, which could make a huge airdrop audience. Moving forward, the company could tap into potent new revenue streams while also enriching the crypto ecosystem.
