Wirex Doubles Down on Italy as EEA Crypto Hub – Strategic Hires Signal Aggressive Expansion

London-based crypto payments firm Wirex makes its boldest regulatory play yet, designating Italy as its European Economic Area (EEA) headquarters. The move comes alongside high-profile talent acquisitions from traditional finance – a clear shot across the bow of lagging EU neobanks.

Industry sources confirm the new Milan office will oversee licensing applications across 30+ EEA countries. Wirex’s hiring spree targets compliance specialists with ECB and CONSOB experience, suggesting imminent MiCA regulation plays.

"When banks spend 18 months ’evaluating blockchain opportunities,’ startups eat their lunch," quipped one hire from UniCredit’s digital assets team. The jab underscores crypto’s accelerating regulatory arbitrage across European markets.

About Wirex

Wirex is a prominent UK-based digital payments platform with over 6 million customers spread across 130 countries. It offers secure accounts, making it easy for users to store, purchase, and exchange multiple currencies seamlessly.  As a principal member of both Visa and Mastercard, Wirex goes beyond traditional services, embracing the evolving trends of Web3 to provide mainstream access to digital finance and wealth management. Having processed transactions totalling $20 billion, Wirex aims to contribute to the adoption of a cashless society by facilitating straightforward transactions in various currencies worldwide. Wirex is simplifying digital payments, making it more accessible and convenient for people across the globe.

| wirexapp.com |