Metaplanet Doubles Down on Bitcoin Treasury Strategy in 2025 with New US and Japan Subsidiaries
- Why is Metaplanet Expanding Its Bitcoin Operations Now?
- What's the Plan for the Miami Subsidiary?
- How Will Bitcoin Japan Inc. Operate?
- Where Does Metaplanet Stand Among Corporate Bitcoin Holders?
- What Challenges Does Metaplanet Face?
- What's Next for Metaplanet's Bitcoin Strategy?
- Metaplanet's Bitcoin Expansion: Your Questions Answered
In a bold move that cements its transformation from a Japanese real estate firm to a global bitcoin powerhouse, Metaplanet has announced the creation of two strategic subsidiaries - one in Miami and another in Tokyo - to expand its BTC treasury operations and crypto community engagement. The company, now the world's sixth-largest corporate Bitcoin holder with over 20,136 BTC (worth approximately $1.4 billion as of September 2025), is taking its crypto ambitions to the next level despite recent stock volatility. This expansion comes alongside plans for a massive ¥204.1 billion ($1.4 billion) international share offering to grow its Bitcoin reserves further.
Why is Metaplanet Expanding Its Bitcoin Operations Now?
Metaplanet's strategic pivot couldn't come at a more interesting time. While the crypto markets have seen their usual ups and downs this year, the company has been steadily building its Bitcoin treasury since late 2024. "We launched our Bitcoin income generation business in Q4 2024 and have been expanding our activities consistently since then," the company stated. What started as a bold experiment has now become a core business strategy, with Metaplanet following in the footsteps of Bitcoin heavyweights like MicroStrategy.
What's the Plan for the Miami Subsidiary?
Metaplanet Income Corp., the new Miami-based subsidiary, comes with $15 million in initial capital and some serious ambitions. The team, which includes CEO Simon Gerovich working alongside crypto veterans Dylan LeClair and Darren Winia, will focus on developing Bitcoin-related financial products and derivative strategies. "This creates structural separation between our core BTC reserves and income-generating operations," explained the company. While the immediate financial impact might be minimal, this move positions Metaplanet to potentially compete with US-based crypto financial service providers.
How Will Bitcoin Japan Inc. Operate?
The Tokyo subsidiary, Bitcoin Japan Inc., represents Metaplanet's domestic play. Located in the upscale Roppongi Hills district, it will manage several key assets including the recently acquired bitcoin.jp domain, Bitcoin Magazine Japan, and the Bitcoin Japan Conference. Directors Simon Gerovich and Yoshihisa Ikurumi will oversee operations aimed at strengthening Metaplanet's brand presence through media, events, and community engagement. "The domain will be used for advertising, loyalty programs, and commercial activities," the company noted, signaling plans to become Japan's go-to Bitcoin information hub.
Where Does Metaplanet Stand Among Corporate Bitcoin Holders?
With 20,136 BTC in its treasury (valued at about $2.31 billion as of September 2025 according to CoinMarketCap data), Metaplanet now ranks as the sixth-largest public company Bitcoin holder globally. To put this in perspective:
| Company | BTC Holdings | Value (USD) |
|---|---|---|
| MicroStrategy | 638,985 BTC | $74B+ |
| Mara Holdings | 52,477 BTC | $6.1B |
| XXI | 43,514 BTC | $5.07B |
| Metaplanet | 20,136 BTC | $2.31B |
What Challenges Does Metaplanet Face?
Despite its impressive Bitcoin accumulation, Metaplanet isn't immune to market pressures. Its shares dipped 1.16% on September 16, 2025, possibly due to concerns about shareholder dilution from the planned $1.4 billion share offering. However, analysts suggest this is short-term noise. "Metaplanet's long-term strategy remains aligned with establishing Bitcoin as a Core corporate treasury asset," noted a BTCC market analyst. The company appears determined to not just hold Bitcoin, but actively monetize its position and engage with the crypto ecosystem.
What's Next for Metaplanet's Bitcoin Strategy?
With these new subsidiaries, Metaplanet is clearly playing the long game. The Miami operation allows for sophisticated financial strategies beyond simple HODLing, while the Tokyo subsidiary strengthens its domestic brand and community ties. As one of Asia's most prominent corporate Bitcoin adopters, Metaplanet's moves will be closely watched by crypto investors worldwide. The coming months will reveal whether this two-pronged approach can turn Bitcoin reserves into sustainable revenue streams and lasting industry influence.
Metaplanet's Bitcoin Expansion: Your Questions Answered
Why is Metaplanet creating subsidiaries now?
After successfully transitioning into a Bitcoin treasury company in late 2024, Metaplanet is now expanding its operations to generate income from its BTC holdings and strengthen its position in key crypto markets.
How much Bitcoin does Metaplanet currently hold?
As of September 2025, Metaplanet holds 20,136 BTC, making it the sixth-largest corporate Bitcoin holder globally according to BitcoinTreasuries.net data.
What will the Miami subsidiary focus on?
Metaplanet Income Corp. will develop Bitcoin-related financial products and derivative strategies with $15 million initial capital, separate from the company's CORE BTC reserves.
What's the purpose of the Tokyo subsidiary?
Bitcoin Japan Inc. will manage Metaplanet's Japanese operations including the bitcoin.jp domain, media properties, and events to strengthen its domestic Bitcoin ecosystem presence.
