Metaplanet’s Bitcoin Treasury Soars to Nearly 19,000 BTC: The Strategy Behind the Massive Accumulation

Metaplanet just turbocharged its crypto reserves—stacking up nearly 19,000 Bitcoin in a bold treasury overhaul.

Why Corporations Are Betting Big on Bitcoin

No longer just a speculative asset, Bitcoin’s hitting corporate balance sheets hard. Metaplanet’s move mirrors a growing trend among forward-thinking firms hedging against fiat weakness and inflationary risk. They’re not just dipping a toe—they’re diving deep.

The Mechanics of Mass Accumulation

Building a position this large isn’t luck—it’s logistics. Strategic buys, timing market dips, and possibly leveraging OTC desks to avoid slippage. This isn’t amateur hour; it’s institutional-grade accumulation.

Bitcoin as a Reserve Asset—The New Playbook

Forget gold. Tech-savvy companies are rewriting the reserve playbook with digital gold. Lower correlation, global liquidity, and a hard cap on supply make BTC a compelling store of value—even if traditional finance still rolls its eyes.

What This Means for the Market

Large-scale corporate adoption isn’t just a headline—it’s a demand shock in the making. Every Bitcoin scooped up by giants like Metaplanet is one less available for the retail market. Scarcity meets institutional appetite.

Sure, Wall Street might call it reckless—until their own balance sheets start looking outdated. Funny how ‘too risky’ quickly becomes ‘must-have’ once the price pumps.

Key Takeaways

Tokyo-listed Metaplanet continues aggressively expanding its Bitcoin reserves, now holding nearly 19,000 BTC, while integrating crypto into its corporate strategy and FTSE Japan Index inclusion.

Metaplanet, a Tokyo-listed company, has boosted its bitcoin [BTC] holdings by 103 coins, valued at approximately $11.8 million.

The latest purchase brings the company’s total holdings to 18,991 Bitcoin, acquired at an average price of 15.05 million yen per coin, now valued at over $2.14 billion.

Metaplanet’s latest Bitcoin acquisition forms part of its structured Bitcoin Treasury Operations, a strategy the company formalized last year to position Bitcoin as a central component of its corporate reserves.

The program channels capital raised through share issuances and bond offerings directly into Bitcoin purchases, reinforcing the firm’s commitment to the digital asset as a strategic reserve.

Metaplanet President Simon Gerovich weighs in

Since launching its Bitcoin accumulation strategy in April 2024, the Tokyo-listed hotel group has rapidly climbed the ranks, currently holding the seventh-largest public corporate Bitcoin reserves globally, according to Bitcointreasuries data.

In fact, according to recent rankings, Metaplanet holds a notable position among global corporate Bitcoin players.

The company ranks 11th on the list of the largest firms that hold, mine, or accept Bitcoin by market capitalization, according to CompaniesMarketCap.

Additionally, it secures the 10th spot on CoinGecko’s Bitcoin Treasury Holdings list, underscoring its growing prominence and aggressive accumulation strategy in the corporate crypto landscape.

This coincides with the firm’s upcoming inclusion in the FTSE Japan Index, further linking Bitcoin to mainstream equities.

As per the press release, the semi-annual review by FTSE Russell, confirmed in September 2025, upgraded Metaplanet from small-cap to mid-cap, with the inclusion effective after market close on 19th September.

Needless to say, CEO Simon Gerovich described the index inclusion as an “important milestone” in the company’s mission to maintain its position as Japan’s leading Bitcoin treasury firm. 

Market trends

The latest Bitcoin purchase comes as BTC trades at $111,484.11, down 3.34% over the past 24 hours, according to CoinMarketCap, reinforcing the ‘buy the dip’ strategy.

Meanwhile, Metaplanet’s stock rose 8.26% to 904 JPY, per Google Finance, despite a 26.9% decline over the past month, and remains up 147.9% year-to-date.

This followed Gerovich’s long-term vision, noting that they aim to employ various methods to secure funds for acquiring Bitcoin.