Metaplanet Shares Surge 26% on $5.4B Bitcoin Bet—Because Stocks Just Weren’t Volatile Enough

Tokyo-based Metaplanet jolted markets with a single announcement—its stock skyrocketed as the firm pledged to dump $5.4 billion into Bitcoin. Because when your core business needs a boost, why not double down on crypto’s rollercoaster?

Wall Street analysts scrambled to adjust price targets while crypto bros nodded sagely. ‘Diversification,’ they whispered, as if buying at all-time highs was a chess move and not a Hail Mary.

The move echoes MicroStrategy’s playbook—except Metaplanet’s timing coincides with Bitcoin’s latest 30% quarterly drop. Bold strategy? Or corporate FOMO dressed up as treasury management?

One thing’s certain: shareholders are here for the ride. Whether that ride ends on the moon or in a ditch remains to be seen—but for now, the stonks only go up.

Source: Metaplanet (MTLPF) performance, TradingView

Metaplanet eyes 100k BTC

Metaplanet turned from a budget hotel operator and penny stock to a top-performing Japanese stock, thanks to Michael Saylor’s pioneering BTC corporate strategy. 

According to the firm, the $5.4 billion BTC plan will be executed in 60 days. Right now, Metaplanet has 8,888 BTCs, having made nearly 90% progress on its 10k BTC target in 2025.

As per its 2025-2027 plan, the firm is aiming to stockpile 100k BTC to become part of the 1% bitcoin holders club. 

Source: Metaplanet 

To achieve this, the firm will issue over 500 million shares over the next year. Since adopting Bitcoin last April, its stock MTPLF has surged by 100x. In fact, since April 2025 lows, the stock has rallied by over 630%, pumping from below $2 to over $11. 

Over the same period, BTC saw 33% returns – A sign that MTPLF outperformed BTC by nearly 20x during the Q2 rebound. 

Interestingly, there has been growing BTC interest in Japan, compared to non-BTC assets. This could be fueling the stock’s remarkable performance.

Source: Dylan LeClaire/X

Additionally, Simon Gerovich, Metaplanet’s CEO, highlighted that Japanese traders have been leveraging a tax-free platform to accumulate. 

“Metaplanet was the #1 most bought stock last week via NISA accounts at SBI Securities, Japan’s largest online broker. Japanese investors are using NISA, a tax-free investment scheme, to get exposure to Bitcoin without paying capital gains tax.”

Unlike the U.S, such BTC don’t purchases attract tax liabilities, underscoring the Japanese tax-free feature as a positive catalyst. 

To put it simply, with traders front-running Metaplanet’s every purchase, jumping onto the bandwagon could offer more returns than holding the underlying BTC.

However, past performance don’t dictate the future. Proper risk management may be prudent based on changing market conditions.