Bitcoin Smashes $100K—So Why Aren’t Retail Investors Googling It?

Bitcoin just bulldozed past the $100,000 milestone—yet Google search interest in BTC remains eerily stagnant. Here’s the breakdown.

The Price-Search Disconnect

Crypto veterans expected retail frenzy as Bitcoin notched its latest all-time high. Instead, search volumes flatlined—suggesting institutional players, not mom-and-pop investors, fueled this rally.

Wall Street Eats Main Street’s Lunch (Again)

With spot ETFs hoovering up supply and hedge funds front-running the halving, ordinary buyers got priced out before they even checked the charts. Classic finance, really—the big money always finds a way to cut the line.

The New Normal?

If Bitcoin’s maturation means fewer moon-searches and more quiet accumulation, maybe we’re finally growing up. Or maybe everyone’s just too busy gambling on meme coins to notice.

Bitcoin: When $100K doesn’t trend

Despite bitcoin crossing six figures, the world isn’t googling it. Alphractal data has revealed that recent search interest has slumped to just 17 points, matching levels from when BTC traded at much lower rates.

Source: Alphractal

The lack of public excitement suggests Bitcoin is in a phase of apathy or disbelief, rather than euphoria. This aligns with BTC’s gradual decline since its $111K all-time high (ATH) and its muted price action.

If history repeats itself, a sharp correction or euphoric surge may be needed to reignite retail interest.

Until then, Bitcoin’s rally continues—quiet but persistent.

Bid-Ask spread hints at buyer momentum

While attention stays muted, Bitcoin’s spot market is showing intent.

The difference between bid and ask prices – a proxy for real-time buying versus selling pressure – is rising again. If the metric returns to positive territory, it will be a clear sign of buyer dominance.

So far, that shift has preceded notable price moves.

Source: Alphractal

In this context, widening spreads are a pressure build-up. With sellers retreating and buyers stepping in more aggressively, the order book’s shifts could foreshadow the next leg up.

It’s a technical tell that the market isn’t as quiet as the headlines suggest.

BTC momentum is still cautious

At press time, Bitcoin traded at $105,486 after facing rejection NEAR the $106,000 level.

Source: TradingView

The 9-day SMA acted as immediate resistance, while the RSI at 53 signaled weak but neutral momentum.

Despite a minor rebound in recent sessions, Bitcoin failed to reclaim its short-term moving average, indicating low buyer conviction. Meanwhile, at press time, OBV remained negative, showing a lack of broad volume support.

Unless BTC breaks decisively above $106,500, short-term upside is likely capped. For now, price action appears range-bound, with no clear catalyst for a sustained rally in the near term.