Brazil’s First Bitcoin Treasury Firm Goes Live—Méliuz Bets Big on Crypto Strategy

Brazil just flipped the script on corporate treasuries—Méliuz becomes the first publicly traded firm to hodl Bitcoin on its balance sheet. Move over, gold reserves.

Why it matters: When traditional finance clings to inflationary fiat, forward-thinking companies are stacking sats. Even if Wall Street still thinks ’blockchain’ is a yoga term.

The Méliuz play: This cashback giant’s pivot to Bitcoin treasury isn’t just hedging—it’s a middle finger to Brazil’s 10%+ inflation. Bonus points for doing it before the IMF could draft another ’crypto risk’ memo.

Bottom line: Either Méliuz is early… or every other CFO is late. Meanwhile, Goldman Sachs is still ’evaluating the space.’

Brazil’s Méliuz adopts Bitcoin treasury strategy

Following shareholder approval, the company confirmed the purchase of 274.52 BTC, valued at approximately $28.4 million, to push forward its existing bitcoin holdings.

Remarking on the same, Executive Chairman Israel Salmen took to X and noted, 

“Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.”

For context, Méliuz acquired its Bitcoin holdings at an average price of $103,604, which yielded them a 600% return on the firm’s initial crypto strategy.

With this latest acquisition, Méliuz’s total Bitcoin treasury stood at 320.3 BTC, valued at just over $33 million, building on its first purchase of 45.73 BTC made on the 6th of March.

Providing more information, the company further added, 

“A Bitcoin treasury company’s main mission is to accumulate Bitcoin in an accretive way for shareholders, using its cash generation and corporate and capital market structures to increase exposure to the asset over time.” 

Impact on Méliuz

Since initiating its Bitcoin treasury strategy in early March, Méliuz has seen its stock price soar by 116%, climbing from $0.68 to $1.47. 

This price rally mirrors trends seen with early adopters like MicroStrategy and Metaplanet, whose shares similarly surged following Bitcoin accumulation.

That being said, Salmen further emphasized that Méliuz’s Bitcoin purchases are now embedded in its Core business strategy, positioning it as the first publicly listed Bitcoin treasury firm in Latin America.

Therefore, while Méliuz is gaining traction, regional competitor MercadoLibre still holds a larger reserve, 570 BTC valued at $59.2 million, after adding 157.7 BTC to its treasury on the 31st of March.

Other nations are ramping up their crypto adoption

This highlights that the global crypto race is intensifying, with nations stepping up as the U.S. accelerates its efforts to establish dominance.

New York City, under Mayor Eric Adams’ pro-crypto leadership, is actively working to reclaim its position as a leading digital asset hub.

Meanwhile, Switzerland has entered the spotlight by contemplating the inclusion of Bitcoin in its national reserves. 

These developments come as Bitcoin trades at $103,611.21, up 1.33% in the last 24 hours as per CoinMarketCap.

With bullish technical indicators reinforcing upward momentum, it’s clear that global competition is fueling renewed confidence in the crypto market.