“Sell Your Chairs and Borrow from Family to Buy Bitcoin,” Says Michael Saylor at BTC Prague 2025
At BTC Prague 2025, MicroStrategy’s Michael Saylor doubled down on his ultra-bullish bitcoin strategy, urging investors to leverage debt, liquidate assets, and adopt aggressive accumulation tactics. With MicroStrategy’s unrealized Bitcoin profits now at $21.8 billion, Saylor outlined controversial methods like family loans, mortgage refinancing, and 100% portfolio concentration in BTC. This article breaks down his high-stakes playbook, examines corporate adoption trends, and analyzes Saylor’s staggering price predictions reaching $45 million per Bitcoin by 2045.
Why Is Michael Saylor Betting Everything on Bitcoin?
During his keynote at Europe’s premier Bitcoin conference, the MicroStrategy executive revealed his company now holds 592,345 BTC - worth approximately $354 billion at current prices. This position was built through share sales and strategic debt financing since their first purchase in July 2020. Saylor framed Bitcoin as a generational wealth transfer opportunity: “You have a 21-year head start. 99.8% of global capital still doesn’t understand this is unstoppable.”
What’s Saylor’s Controversial Investment Strategy?
The billionaire presented a three-pronged approach:
- Dollar-Cost Averaging (DCA): Systematic weekly/monthly purchases regardless of price
- Zero Diversification: 100% portfolio allocation to Bitcoin
- Strategic Leverage: “Take a $1M loan upfront if possible. Mortgage your house. Sell unused assets like furniture.”
His most provocative advice targeted personal networks: “Borrow from grandparents, parents, siblings - then friends. Don’t pay off student loans or mortgages early.”
How High Could Bitcoin Really Go?
Saylor’s presentation included updated price models projecting BTC between $3-45 million by 2045. These forecasts assume:
| Scenario | 2045 Price | Key Drivers |
|---|---|---|
| Conservative | $3M | Gold market displacement |
| Base Case | $10M | Institutional adoption |
| Bull Case | $45M | Global reserve asset status |
Comparative slides showed how Leveraged strategies could multiply returns versus simple DCA.
Which Companies Are Following This Blueprint?
Over 130 public companies now hold Bitcoin collectively, including:
- Metaplanet: Japanese firm mirroring MicroStrategy’s treasury strategy
- Trump Media: Recently added BTC to balance sheet
- GameStop: Joined corporate adoption wave in 2025
Wall Street’s embrace continues with 80+ Bitcoin ETFs globally holding 1.4M BTC. Bank of America analysts now compare Bitcoin’s disruptive potential to the Model T Ford and electricity.
Frequently Asked Questions
Is Michael Saylor’s strategy too risky for individual investors?
While MicroStrategy’s leveraged approach has generated massive returns, financial advisors caution that taking loans to buy volatile assets carries extreme risk. Saylor counters that traditional portfolios face greater inflation risk over decades.
Why does Saylor recommend against diversifying?
He argues Bitcoin represents the “only institutional-grade digital asset” with asymmetric upside potential that dwarfs other investments long-term.
How realistic are the $45M Bitcoin price predictions?
These projections assume Bitcoin captures most of the $12T Gold market plus portions of global real estate and equity markets. Critics note technological or regulatory hurdles could disrupt this trajectory.
