World Liberty Financial IPO: The Bold Bet on Traditional Finance’s Future

Wall Street braces for impact as World Liberty Financial files for IPO—because nothing says 'financial freedom' like jumping through SEC hoops.

The Nuts and Bolts: The mortgage lender turned fintech aspirant aims to go public amid a market hungry for stability (or just desperate for drama).

Why It Matters: If successful, this could be the most ironic liquidity event since Lehman Brothers. A traditional finance player chasing public markets while crypto ETFs trade sideways? Bold move.

Watch This Space: Underwriters are already sharpening their pencils—and fees—for what might be 2025's most contentious debut. Spoiler: The real winners will be the lawyers.

Bloomberg reports: World Liberty Financial, the TRUMP family–backed venture, is sounding out major investors to set up a public company holding WLFI tokens — joining the multi-billion-dollar boom in digital-asset treasury firms.

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— $WLFI Holders (@HoldersWLFI) August 9, 2025

Trump Deepens His Ties To Crypto With Reported World Liberty Financial IPO Plans

World Liberty is described as a “decentralized platform” and lists Trump along with his sons, Eric and Donald Jr., as co-founders per its website. Since its launch, the venture has reportedly generated $500 million for the Trump family, based on calculations from Reuters.

The World Liberty token, known as WLFI, is not categorized as a security by the Securities and Exchange Commission (SEC) and, therefore, faces less regulatory scrutiny than traditional investments like stocks.

Economists who monitor the cryptocurrency market, along with some Senate Democrats, have raised concerns about perceived conflicts of interest involving Trump in the crypto sector, as well as the potential economic risks stemming from his administration’s regulatory rollbacks.

“Trump and his family are clearly eager to establish a broad foothold in the sector prior to further regulatory actions that are likely to boost crypto asset valuations,” Cornell economist and crypto watcher Eswar Prasad said in an article published in April. “Such investments by the Trump family take potential conflicts of interest to an altogether new level.”

However, many within the crypto space believe that the President of the United States being so heavily invested in crypto is a positive thing. Also, the fairer treatment by the SEC of US-based digital asset firms since Trump took office has helped to boost homegrown innovation across the sector.

Currently, there has been no official confirmation of any plans to take World Liberty Financial public, not from the team, President Trump, or anyone else closely associated with the project.

USD1 Points Program: The Latest Initiative From World Liberty Financial

MEXC is proud to support the #USD1 Points Program, the world’s first global stablecoin loyalty program @worldlibertyfi

Trade, hold, and stake USD1 on #MEXC
Earn points and unlock exclusive rewards

More perks coming soon

Join the legend here:

— MEXC (@MEXC_Official) August 7, 2025

On August 7, World Liberty Financial announced the launch of its USD1 Points Program. The team wants to reward users who contribute to the project’s growth via the program. It is comparable to how loyalty programs work across traditional sectors.

The team plans to launch the initiative in collaboration with selected crypto exchange partners, who will establish the rules for how users can earn points.

Eligible USD1 users will soon have the opportunity to earn points through various activities, including trading USD1 pairs on participating exchanges and maintaining USD1 balances. Each partner will announce specific rules.

So far, KuCoin, HTX, Lbank, Gate.io, Bitget, and MEXC are the confirmed exchange partners that will support the USD1 loyalty program. Interestingly, there have been no mentions of Binance participating in the program.

The team has confirmed that in the future, users will also be able to earn points by staking USD1 for yield, using USD1 in approved DeFi protocols, and engaging with the WLFI mobile app.

USD1 is so far the flagship product under the World Liberty Financial umbrella. It is a USD-pegged stablecoin that is backed by short-term US government treasuries and custodied by BitGo. It operates on both ethereum and the BNB Smart Chain, with plans to expand to other blockchains in the future.

When Will The WLFI Token Finally Be Available For Trading?

Community triumph! $WLFI tradability is approved. We're targeting 6–8 weeks for the full awakening — strategic alignments (alliances, grand stages, smart unlocks) take time to realize full potential. Something for everyone is brewing…#WLFIawakeningpic.twitter.com/FlTqjRKQOf

— WLFI (@worldlibertyfi) July 18, 2025

Following a governance vote by World Liberty Financial token investors, in which 99% of votes were cast in favor of enabling trading for the WLFI token, the team announced that it WOULD take 6-8 weeks for ‘the full awakening’.

In an X post on July 18, the WLFI team said, “Community triumph! $WLFI tradability is approved. We’re targeting 6–8 weeks for the full awakening — strategic alignments (alliances, grand stages, smart unlocks) take time to realize full potential. Something for everyone is brewing…”

World Liberty Financial raised $590 million from its public token sale last year, with a further $52 million in reported private sales to unnamed institutions. It has been one of the most anticipated token launches in recent history due to its close attachment to President Trump and his family.

One X user by the name of kunkun believes that the bull market won’t truly start until WLFI is live. They said, “Many traders are of the belief that alt season won’t truly begin until WLFI has launched. This season’s surge is closely tied to @realDonaldTrump’s push for crypto market compliance. Meanwhile, the project backed by his family, @worldlibertyfi, hasn’t even been listed on exchanges yet. The entire altcoin season is waiting for WLFI.”

As for price predictions regarding WLFI, they vary massively right now, but one thing of note is that the OFFICIAL TRUMP meme coin is currently valued at $1.8 billion, per CoinGecko. It seems safe to assume that the President’s DeFi platform will have a higher market cap than a meme coin in his name. Therefore, early valuations of over $1.8 to $2 billion seem a safe bet.