KuCoin Pay Teams Up With AEON to Push Web3 Payments Into Asia’s Mainstream

Crypto meets retail giant—will this finally get grandma using blockchain?

KuCoin Pay’s partnership with Japanese conglomerate AEON could crack the code for mass Web3 adoption. The collaboration aims to integrate crypto payments across AEON’s 21,000+ Asian retail locations.

Forget moonboys—this is about real-world utility. The move targets Southeast Asia’s booming digital economy, where crypto penetration already dwarfs Western markets.

Of course, traditional finance won’t go quietly. Watch for regulatory hurdles as banks realize their 30% payment processing fees are about to get decentralized into oblivion.

User-Friendly Tools to Enhance Real-World User Experience

AEON’s payment infrastructure is integral for an enhanced user experience as its platform includes Swap Pay for cross-chain functionality, allowing the transfer of data or assets between different blockchain networks.

Furthermore, the platform also offers Web3 mobile payment for brick-and-mortar retail and online Web3 payment for e-commerce transactions. Through these tools, AEON aims to reduce friction associated with crypto transfers, such as delays, complexity, and compatibility issues.

In addition to lessening friction for everyday use cases via immediate transactions, the platform also enables additional features such as subscription-based billing, tipping for content creators and merchants, and preauthorized payments, therefore providing flexibility to merchants and customers, making payments more versatile and suitable for a variety of use cases.

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Broader Industry Trend to Bridge Traditional Finance and Web3 Payments

The KuCoin-AEON partnership is just one instance of a broader market trend where crypto companies have allied with other businesses for crypto payments in retail and e-commerce operations.

Kraken teamed up with Mastercard in April 2025 to enable cryptocurrency payments for 150 million British and European merchants. Similar to KuCoin Pay, the program integrates Kraken Pay into the Mastercard network.

Also, at the start of the month, Bitget Wallet collaborated with Paydify, a payments gateway enabling businesses to accept cryptocurrency payments, in order to deploy stablecoin payments in select online and offline stores.

This partnership aims to onboard more than of 10,000 businesses in order to facilitate higher cryptocurrency utility via USDT and USDC-based payments.

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Key Takeaways

• KuCoin Pay and AEON enable seamless Web3 payments in retail and e-commerce
• Integration supports major cryptocurrencies like USDT, ETH, and BNB
• AEON processes over $2.5 million in monthly transactions with user base exceeding 30,000