From Meme Coin to GameFi: Simon’s Cat Devs Pivot with Peaky Blinders Flair

What do you get when meme coin developers swap cat GIFs for Tommy Shelby’s swagger? A GameFi play that smells like desperation—or genius.

The Pitch:
The team behind Simon’s Cat token is now building a blockchain game ’By Order of The Peaky Blinders.’ Because nothing says ’crypto utility’ like mixing 1920s gangster aesthetics with speculative tokenomics.

The Reality Check:
Another day, another project rebranding Ponzi mechanics as ’play-to-earn innovation.’ At least this one comes with a razor-blade hat NFT collection.

Peaky Blinders Game: A Vision for Immersive Gameplay

Banijay, the French media powerhouse behind Peaky Blinders’ global reach, has teamed up with Anonymous Labs to turn the franchise into a blockchain-powered game. Set in the smoke and grit of 1920s Birmingham, the game promises players a shot at digital crime and commerce—interactive scenes, shootouts, and a token-based economy baked into the gameplay.

“This is about giving fans a new way to experience the world,” said David Christopher of Banijay Rights.

It’s also a bet that GameFi isn’t dead—it’s just looking for better stories.

Peaky Blinders just entered Web3 Gaming.

Tommy Shelby isn’t coming quietly.

Another win for Web3 gaming.
The game is being designed as an AAA title.

Bullish to see big names and big IPs entering.

Big brands mean bigger audiences.
Mainstream adoption is getting closer.

Would… pic.twitter.com/coBkqfF7Ez

— Nick (@NickDekkerGG) April 24, 2025

What makes the Peaky Blinders Web3 project stand out isn’t just the IP—it’s the claim that it’s a AAA title. That’s a bold label in a GameFi ecosystem full of, let’s face it, shite and vaporware. Shite… that’s how they say it on the show, yeah?

At the center of it all is Anonymous Labs, the same group that turned Simon’s Cat into a meme coin crypto success.

It’s not exactly Rockstar, Bethesda or Nintendo.

Building a meme coin and building a real game are two different things. AAA development comes with long timelines, deep budgets, and serious infrastructure—none of which Anonymous has proven at scale.

GameFi’s 2025 Revival

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Despite its high-profile branding and hype, the Peaky Blinders Web3 game faces notable challenges. Details about the game’s blockchain network, economic design, and technical framework remain sparse.

Additionally, scaling GameFi from simple token-based systems to full interactive titles like this will be a technical juggling act.

What’s Next For Peaky Blinders?

In 2025, the GameFi space is seeing a revival, but it’s no secret the sector has one foot in the grave, especially among the wider gaming community.

Thankfully, better Web3 games are coming out and Peaky Blinders might be the apotheosis of the space if timed right.  If it delivers on its pitch, it won’t just be another token-chaser—it could showcase story-first gaming in a genre still chasing identity.

Key Takeaways

• GameFi’s getting another shot, and this time it’s riding in with a razor-blade cap
• Banijay, the French media powerhouse behind Peaky Blinders’ global reach, has teamed up with Anonymous Labs to turn the franchise into a blockchain-powered game.
• Despite its high-profile branding and hype, the Peaky Blinders Web3 game faces notable challenges.