I'm trying to figure out which color has the highest impact on sales. I want to know which one draws the most customers and boosts sales the most.
            
            
            
            
            
            
           
          
            5 answers
            
            
  
    
    BitcoinBaron
    Mon Dec 16 2024
   
  
    This is why many ecommerce websites opt for red as the color for their buy buttons.
  
  
 
            
            
  
    
    Rosalia
    Mon Dec 16 2024
   
  
    The effectiveness of red doesn't stop at ecommerce websites; it also works well for B2B software vendors.
  
  
 
            
            
  
    
    InfinityVoyager
    Mon Dec 16 2024
   
  
    HubSpot conducted an A/B test for Performable, comparing the conversion rates of red and green CTA buttons.
  
  
 
            
            
  
    
    Ilaria
    Mon Dec 16 2024
   
  
    The results showed that red buttons outperformed green buttons by a significant margin of 21%.
  
  
 
            
            
  
    
    CryptoVanguard
    Mon Dec 16 2024
   
  
    The color red has been proven to be highly effective in prompting impulse purchases.