What is L2C?

This intricate process begins with the identification and acquisition of potential customers. This stage involves sourcing leads through various channels and assessing their viability for conversion into paying clients.

Once potential customers are identified, the next step is their cultivation. This includes nurturing leads through personalized communication, providing valuable information, and addressing their concerns to build trust and interest in the product or service.

Sales opportunity management is crucial in the L2C process. It involves tracking leads as they progress through the sales funnel, ensuring timely follow-ups, and prioritizing leads based on their likelihood of conversion.

Generating quotations and contracts is another vital aspect of the L2C process. This involves preparing detailed proposals outlining the product or service offerings, pricing, and terms of engagement.

L2C (Lead to Cash) in CRM (Customer Relationship Management) denotes the comprehensive journey from acquiring potential customers to achieving final revenue.