What is vv vanguard?

VV Vanguard is a unique bookstore chain in Japan, known for its creative and highly entertaining merchandise. Originating from a repurposed agricultural warehouse, it now spans multiple locations, offering not just books, but a wide array of eclectic items like DVDs, music CDs, and various knick-knacks. VV Vanguard prides itself on being a 'playground' for customers to explore and discover unusual finds, often hosting events and collaborations with popular culture icons.