I'm trying to understand the purpose of CRO, or why it is important. I want to know what the main benefits or goals are when it comes to implementing 
CRO strategies.
            
            
            
            
            
            
           
          
          
            7 answers
            
            
  
    
    Federico
    Fri Nov 15 2024
   
  
    Conversion rate optimization, or CRO, is a critical process in enhancing user experience on a website or landing page.
  
  
 
            
            
  
    
    GinsengGlory
    Fri Nov 15 2024
   
  
    The primary goal of CRO is to improve the number of desired actions, commonly referred to as conversions, on a webpage.
  
  
 
            
            
  
    
    Raffaele
    Fri Nov 15 2024
   
  
    By optimizing the site's layout, design, and content, businesses can encourage visitors to take specific actions, such as making a purchase or signing up for a service.
  
  
 
            
            
  
    
    ShintoBlessing
    Fri Nov 15 2024
   
  
    Imagine traffic to a website as water flowing into a bucket. If the bucket has leaks, water will escape, representing lost leads.
  
  
 
            
            
  
    
    CosmicDreamWhisper
    Thu Nov 14 2024
   
  
    In this analogy, a website with a high bounce rate and low conversion rate can be seen as a leaky bucket, where potential customers are slipping through the cracks.