Why did P&G buy Gillette?

P&G bought Gillette for several reasons. Firstly, the acquisition allowed P&G to expand its product lineup and enter the male grooming market, specifically the shaving industry where Gillette had a strong foothold. Secondly, the purchase was motivated by the potential for significant revenue growth and market share expansion, as Gillette owned several leading brands in the shaving and personal care segments. Lastly, the acquisition aligned with P&G's strategy of enhancing its portfolio through the addition of complementary and well-established brands.