How do you get zero fees on Binance?

I'm curious, how exactly does one manage to get zero fees on Binance? Is it a special promotion or do you need to meet certain criteria to qualify? And if there are no fees, how does Binance make money to support its operations? I'm sure there's a catch somewhere, so I'd love to hear the details on how this works. Please elaborate on the steps and any potential restrictions involved in obtaining zero fees on this popular cryptocurrency exchange.