Why is maverick popular?

Could you explain why the term "maverick" has become so popular in recent times, especially in the world of cryptocurrency and finance? Is it due to the growing emphasis on individuality and non-conformity within these sectors? Or is it because the concept of a maverick aligns well with the innovative and risk-taking nature of many cryptocurrency projects? I'm curious to know the driving forces behind this term's popularity and how it's being applied in the industry.