Is Target letting people keep returns?

I've been hearing rumors that Target is allowing customers to keep items they've returned, without requiring them to go through the usual return process. Is this true? Are they really letting people keep their returns, or is this just a misunderstanding? I'm curious to know if there's been any official announcement or policy change regarding this matter. It seems like a pretty big deal, and I'm wondering how it could impact both consumers and the retail industry as a whole.